Digital Marketing & E-commerce Executive

Placements24; Randburg; On-site; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Competitive salary

Professional development

Job summary

Placements24 in Randburg, Gauteng, seeks a Digital Marketing & E-commerce Executive to drive online sales and strengthen brand presence. The role focuses on developing and executing integrated marketing campaigns, managing Magento/Shopify/WooCommerce platforms, and leveraging social media to engage target audiences.

The ideal candidate has 5+ years in digital marketing and e-commerce, strong analytics, and expertise in SEO/SEM.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Minimum of 5 years of digital marketing and e-commerce management experience.
• Proven expertise in SEO, SEM, Google Analytics, and social media platforms.
• Hands-on experience with e-commerce platforms (Magento, Shopify, WooCommerce).
• Strong content strategy and data-driven decision making.
• Proficiency with marketing automation tools and CRM systems is a plus.
• Excellent communication and teamwork in fast-paced environments.

Responsibilities

• Develop and implement integrated digital marketing strategies across channels (SEO, SEM, content, email, social).
• Manage and optimize the company’s e-commerce site for usability, merchandising and checkout flow.
• Oversee social media activities, content creation, campaigns, community engagement and analytics.
• Analyze website traffic, conversions, customer data, and campaign performance to drive improvements.
• Plan and execute paid advertising campaigns (Google Ads, Social Ads) to drive quality traffic.
• Collaborate with creative teams to develop marketing collateral and web content.
• Monitor industry trends and competitive activity to stay ahead in digital marketing.
• Manage marketing budgets and ensure ROI through effective resource allocation.
• Coordinate with sales and customer service for a consistent customer experience.
• Report KPIs to senior management.

Skills

Digital marketing

E-commerce management

SEO

SEM

Google Analytics

Social media marketing

Content strategy

Data analysis

Marketing automation tools

CRM systems

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Magento

Shopify

WooCommerce

Job description

About the Role

Our client, a well-established leader in its industry, is seeking a motivated and experienced Digital Marketing & E-commerce Executive to drive online sales and brand presence. This role, based in the bustling hub of Randburg, Gauteng , is crucial for expanding our client's digital footprint and ensuring a seamless online customer experience. The ideal candidate will have a strong background in developing and executing digital marketing campaigns, managing e-commerce platforms, and leveraging social media to connect with target audiences. We are looking for a proactive individual who can analyze market trends, identify new opportunities, and contribute to the overall growth strategy of the business through innovative digital initiatives.

Key Responsibilities

• Develop and implement integrated digital marketing strategies, including SEO, SEM, content marketing, email marketing, and social media marketing.
• Manage and optimize the company's e-commerce website, ensuring a user-friendly interface, effective product merchandising, and smooth checkout process.
• Oversee all social media activities, including content creation, campaign management, community engagement, and performance tracking across various platforms.
• Analyze website traffic, conversion rates, customer data, and campaign performance to provide actionable insights and recommendations.
• Plan and execute paid advertising campaigns (Google Ads, Social Media Ads) to drive qualified traffic and conversions.
• Collaborate with creative teams to develop engaging marketing collateral and website content.
• Monitor industry trends and competitor activities to stay ahead of the curve in digital marketing and e-commerce.
• Manage marketing budgets, ensuring efficient allocation of resources and measurable ROI.
• Work closely with sales and customer service teams to ensure alignment and a consistent customer experience.
• Report on key performance indicators (KPIs) to senior management.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing and e-commerce management.
• Proven expertise in SEO, SEM, Google Analytics, and social media marketing platforms.
• Hands-on experience with e-commerce platforms (e.g., Magento, Shopify, WooCommerce).
• Strong understanding of content strategy and creation for digital channels.
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Proficiency in marketing automation tools and CRM systems is a plus.
• Exceptional communication and interpersonal skills.
• Ability to work independently and as part of a team in a fast-paced environment.
• Demonstrated ability to manage projects from conception to completion.

Benefits

Our client offers a competitive salary commensurate with experience, along with comprehensive benefits that include medical aid and a retirement fund. This position is based in our modern offices in Randburg, Gauteng , providing a central and accessible location. You will be part of a supportive and collaborative team, with opportunities for professional development and training to keep your skills sharp in the ever-evolving digital space. Join a company that values innovation and invests in its employees' growth and success.