E-commerce Campaign Manager

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 420.000 - 720.000; Vollzeit

Benefits dieser Stelle

Hybrid work model

Health insurance

Retirement savings plan

Paid time off

Employee discounts

Career development opportunities

Zusammenfassung

Placements24 is seeking an experienced E-commerce Campaign Manager for its growing online retail presence in Nelspruit, Mpumalanga. The role emphasizes conceptualizing, executing, and optimizing integrated marketing campaigns across digital channels to drive sales, acquire customers, and build brand awareness.

The ideal candidate will have a proven track record in e-commerce campaign management, strong analytics, and experience with creative execution.

Qualifikationen

• Proven experience in managing successful e-commerce marketing campaigns.
• Strong understanding of digital marketing channels including SEO, SEM, PPC, social media, email marketing.
• Experience with campaign management platforms and marketing automation tools.
• Proficiency in web analytics tools (e.g., Google Analytics) and performance tracking.
• Excellent project management, with ability to manage multiple campaigns.
• Data-driven mindset with strong analytical and problem-solving abilities.
• Excellent communication and interpersonal skills.
• Bachelor's degree in Marketing, Business Administration, or related field.
• Experience working within the Mpumalanga region is a plus.

Aufgaben

• Develop and implement integrated e-commerce marketing campaign strategies from concept to execution.
• Manage all aspects of campaign planning, including setting objectives, defining target audiences, and allocating budgets.
• Oversee the creation of campaign assets, including ad copy, visuals, landing pages, and email content.
• Coordinate with internal teams (marketing, creative, web development) and external agencies to ensure seamless campaign delivery.
• Manage paid media campaigns across platforms such as Google Ads, social media, and display networks.
• Implement and manage email marketing campaigns to nurture leads and drive conversions.
• Monitor campaign performance in real-time, analyze data, and optimize strategies to improve results.
• Conduct A/B testing on various campaign elements to enhance effectiveness.
• Prepare regular campaign performance reports and present key insights and recommendations to stakeholders.
• Stay informed about the latest digital marketing trends, tools, and best practices relevant to e-commerce campaigns.

Kenntnisse

Campaign management

Digital marketing

Analytics

Project management

Communication

Creative thinking

Ausbildung

Bachelor's degree in Marketing or related field

Tools

Campaign management platforms

Marketing automation tools

Google Analytics

Jobbeschreibung

About the Role

Our client, a dynamic and expanding online retailer with a strong market presence in Nelspruit, Mpumalanga , is seeking an experienced E-commerce Campaign Manager. This role is vital for conceptualizing, executing, and optimizing integrated marketing campaigns across all digital channels to drive sales, customer acquisition, and brand awareness. The ideal candidate will possess a proven track record in campaign management within the e-commerce sector, demonstrating a strong understanding of digital marketing strategies, analytics, and creative execution. You will be responsible for managing campaign budgets, timelines, and performance, ensuring maximum ROI. This position offers a hybrid work model, blending the convenience of remote work with the collaborative benefits of an office environment in Mpumalanga . It's an exceptional opportunity to lead impactful campaigns for a growing business.

Key Responsibilities

• Develop and implement comprehensive e-commerce marketing campaign strategies from concept to execution.
• Manage all aspects of campaign planning, including setting objectives, defining target audiences, and allocating budgets.
• Oversee the creation of campaign assets, including ad copy, visuals, landing pages, and email content.
• Coordinate with internal teams (marketing, creative, web development) and external agencies to ensure seamless campaign delivery.
• Manage paid media campaigns across platforms such as Google Ads, social media, and display networks.
• Implement and manage email marketing campaigns to nurture leads and drive conversions.
• Monitor campaign performance in real-time, analyze data, and optimize strategies to improve results.
• Conduct A/B testing on various campaign elements to enhance effectiveness.
• Prepare regular campaign performance reports and present key insights and recommendations to stakeholders.
• Stay informed about the latest digital marketing trends, tools, and best practices relevant to e-commerce campaigns.

Requirements

• Proven experience in managing successful e-commerce marketing campaigns.
• Strong understanding of digital marketing channels, including SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
• Experience with campaign management platforms and marketing automation tools.
• Proficiency in web analytics tools (e.g., Google Analytics) and performance tracking.
• Excellent project management skills, with the ability to manage multiple campaigns simultaneously.
• Strong analytical and problem-solving abilities, with a data-driven mindset.
• Exceptional communication and interpersonal skills.
• Creative thinking and a passion for innovative marketing approaches.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience working within the Mpumalanga region is a plus.

Benefits

• Competitive salary package reflecting experience and expertise.
• Hybrid work model offering flexibility and work-life balance in Nelspruit .
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan.
• Generous paid time off and holiday allowances.
• Opportunities for professional development and career advancement.
• A creative and collaborative work environment.
• Employee discounts on company products.