Digital Marketing Campaign Manager

Placements24; Sandton; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Performance-based bonuses

Remote work flexibility

Career growth opportunities

Professional development

Collaborative work culture

Exposure to diverse digital channels

Job summary

Placements24 in Sandton, Gauteng, seeks an experienced Digital Marketing Campaign Manager to lead integrated campaigns across SEM, social, email, and display for a leading fashion retailer.

You will plan budgets, collaborate with creative and analytics teams, monitor performance, and optimize for ROI, CPA, and engagement, while ensuring brand consistency.

The role offers growth opportunities, a dynamic team, and remote work flexibility.

Qualifications

• Proven experience as a Digital Marketing Campaign Manager with a portfolio of integrated campaigns.
• Experience with Google Ads, Facebook Ads Manager, programmatic advertising, and email platforms.
• Proficiency with analytics tools such as Google Analytics or Adobe Analytics.
• Strong planning, execution, and optimization capabilities with cross-channel focus.
• Excellent analytical, problem-solving, and communication skills.
• Bachelor's degree in Marketing, Business Admin, or related field.
• Experience in retail or fashion is advantageous.

Responsibilities

• Develop and manage integrated digital marketing campaign strategies from concept to execution.
• Plan budgets and media buys across SEM, SEO, social, display, email, and affiliates.
• Collaborate with creative teams on copy, visuals, and landing pages.
• Monitor performance with analytics, identify insights and trends.
• Optimize campaigns in real-time to improve ROI and CPA.
• Prepare campaign performance reports for stakeholders.
• Ensure brand consistency across all campaign elements.
• Stay updated on digital marketing trends and platform updates.

Skills

Digital marketing strategy

Cross-channel marketing

Analytics interpretation

Project management

Strategic planning

Communication skills

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

Programmatic advertising

Email marketing platforms

Google Analytics

Adobe Analytics

Job description

About the Role

Our client, a prominent fashion retailer with a significant online presence, is seeking an experienced and results-oriented Digital Marketing Campaign Manager to join their dynamic team in Sandton, Gauteng. This role is responsible for the planning, execution, and optimization of integrated digital marketing campaigns across various channels, including paid search, social media, display advertising, and email marketing. The ideal candidate will possess a strong understanding of campaign management principles, analytics, and cross‑channel strategies, with a proven ability to drive engagement, conversions, and brand awareness. You will work closely with creative, media, and analytics teams to ensure campaigns are cohesive, effective, and aligned with business objectives. We are looking for a strategic and detail-oriented individual to lead impactful marketing initiatives for a leading brand in Sandton.

Key Responsibilities

• Develop and manage integrated digital marketing campaign strategies from conception to execution.
• Oversee campaign planning, budgeting, and media buying across various digital channels (SEM, SEO, Social Media, Display, Email, Affiliate).
• Collaborate with creative teams to develop compelling ad copy, visuals, and landing pages.
• Monitor campaign performance using analytics tools, identifying key insights and trends.
• Optimize campaigns in real-time to maximize ROI, CPA, and other key performance indicators.
• Conduct thorough market and competitor analysis to inform campaign strategies.
• Manage relationships with external agencies and technology partners.
• Prepare and present comprehensive campaign performance reports to stakeholders.
• Ensure brand consistency and messaging across all campaign elements.
• Stay abreast of the latest digital marketing trends, tools, and platform updates.

Requirements

• Proven experience as a Digital Marketing Campaign Manager or similar role, with a strong portfolio of successful integrated campaigns.
• In-depth knowledge of various digital marketing channels and platforms (Google Ads, Facebook Ads Manager, programmatic advertising, email marketing platforms).
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, etc.
• Strong understanding of campaign management principles, including planning, execution, and optimization.
• Excellent analytical and problem‑solving skills with the ability to interpret data and derive actionable insights.
• Strong project management skills and ability to manage multiple projects simultaneously.
• Exceptional communication, presentation, and interpersonal skills.
• Bachelor's degree in Marketing, Business Administration, or a related field.
• Experience in the retail or fashion industry is highly advantageous for this role in Sandton.
• Ability to work effectively in a fast‑paced, collaborative environment.

Benefits

• Competitive salary and performance-based bonuses.
• Opportunity to manage high-impact campaigns for a leading fashion retailer.
• Exposure to a wide range of digital marketing channels and innovative strategies.
• Professional development and continuous learning opportunities.
• A vibrant and collaborative work culture in the heart of Sandton.
• Chance to shape brand perception and drive significant customer acquisition.
• Potential for career growth and leadership roles within the marketing department.
• Work with a passionate and creative team dedicated to achieving excellence.
• Remote work flexibility to support a healthy work-life balance.
• Contribute to the success of a stylish and dynamic brand in the Sandton area.