Digital Marketing Campaign Manager

Placements24; Polokwane; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Flexible remote work

Professional development

Collaborative team

Job summary

WhatJobs Direct is recruiting a highly organized Digital Marketing Campaign Manager for a client based in Polokwane, Limpopo. The role focuses on planning, executing, and optimizing campaigns across SEM, social, email, content, and display advertising to drive engagement, leads, and conversions.

The ideal candidate will have 4+ years in digital marketing, deep knowledge of Google Ads, Facebook Ads, SEO, and marketing analytics, plus strong project management.

Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or related field.
• 4+ years of digital marketing campaign management experience.
• Proven track record managing campaigns across SEM, social, email, content, and display.
• Strong knowledge of Google Ads, Facebook Ads, SEO, email and content marketing.
• Experience with Google Analytics or similar analytics tools.
• Excellent written and verbal communication skills.
• Strong project management and ability to work remotely.

Responsibilities

• Plan, develop, and execute integrated digital marketing campaigns across multiple channels.
• Define campaign objectives, KPIs, and target audiences with stakeholders.
• Manage budgets for maximum ROI and ensure efficient resource use.
• Monitor performance in real-time and identify optimization opportunities.
• Create asset briefs and coordinate with teams for ad copy, visuals, and landing pages.
• Oversee email marketing campaigns, including segmentation and automation.
• Collaborate with social media teams for cohesive messaging and amplification.
• Conduct A/B testing to improve effectiveness and generate insights.
• Generate regular performance reports for stakeholders.

Skills

Google Ads

Facebook Ads

SEO

Email marketing

Content marketing

Marketing analytics

Project management

Remote collaboration

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

Google Analytics

Marketing automation platforms

Job description

About the Role

WhatJobs Direct is recruiting for a highly organized and strategic Digital Marketing Campaign Manager for our client, based in **Polokwane, Limpopo, ZA**. This role is essential for planning, executing, and optimizing all digital marketing campaigns across various channels. You will be responsible for driving engagement, leads, and conversions, ensuring all campaigns align with broader business objectives. The ideal candidate possesses a strong understanding of digital marketing principles, excellent project management skills, and a proven ability to deliver measurable results. This position offers the opportunity to work remotely, providing flexibility while contributing to significant marketing initiatives. Join a dedicated team focused on innovation and impactful campaign delivery.

Key Responsibilities

• Plan, develop, and execute integrated digital marketing campaigns across multiple channels including SEM, social media, email, content marketing, and display advertising.
• Define campaign objectives, KPIs, and target audiences in collaboration with stakeholders.
• Manage campaign budgets effectively, ensuring optimal allocation of resources for maximum ROI.
• Monitor campaign performance in real-time, analyzing data to identify trends, insights, and optimization opportunities.
• Create compelling campaign assets, including ad copy, visuals, and landing pages, or coordinate with relevant teams.
• Oversee the execution of email marketing campaigns, including segmentation, automation, and performance tracking.
• Collaborate with social media teams to ensure cohesive campaign messaging and amplification.
• Conduct A/B testing and other experiments to improve campaign effectiveness.
• Generate regular performance reports for stakeholders, highlighting key achievements and learnings.
• Stay updated on the latest digital marketing trends, tools, and best practices.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Minimum of 4 years of experience in digital marketing campaign management.
• Proven track record of successfully planning and executing digital marketing campaigns that achieved measurable results.
• In-depth knowledge of various digital marketing channels, including Google Ads, Facebook Ads, SEO, email marketing, and content marketing.
• Proficiency with marketing analytics tools such as Google Analytics.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Excellent written and verbal communication skills.
• Detail-oriented with strong analytical and problem-solving abilities.
• Experience with marketing automation platforms is a plus.
• Ability to work independently and as part of a remote team.

Benefits

• Competitive salary commensurate with experience.
• Flexible remote working arrangement.
• Opportunity to lead impactful digital campaigns for a growing organization.
• Professional development and continuous learning support.
• Collaborative and supportive team environment.
• Chance to contribute to innovative marketing strategies.