Digital Marketing Campaign Manager

Placements24; Rustenburg; On-site; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Competitive salary

Performance bonuses

Medical aid

Retirement fund

Career development opportunities

Job summary

Placements24 in Rustenburg, North West, seeks a seasoned Digital Marketing Campaign Manager to plan, execute and optimize multi-channel campaigns across search, social, display and email. You will drive customer acquisition and sales by partnering with creative, media and analytics teams in a fast-paced environment.

The ideal candidate has a minimum of 4 years in digital marketing, strong hands-on experience with Google Ads, Facebook Ads Manager and LinkedIn Campaign Manager, plus proficiency in

Qualifications

• Proven track record of planning and executing digital marketing campaigns with measurable results.
• Minimum of 4 years of experience in digital marketing or campaign management.
• Strong knowledge of Google Ads, Facebook Ads Manager and LinkedIn Campaign Manager.
• Proficiency in web analytics tools such as Google Analytics.

Responsibilities

• Develop and manage integrated digital marketing campaigns across search, social, display and email.
• Define campaign objectives, target audiences, KPIs and budgets.
• Oversee creation of ad copy, landing pages and visuals with brand consistency.
• Implement and manage paid search and paid social strategies, optimizing for ROI.
• Monitor performance daily, analyze data, and report insights and recommendations.
• Conduct A/B testing on creatives, targeting, and landing pages.
• Collaborate with SEO team to align paid and organic search strategies.
• Manage relationships with external agencies and technology vendors.

Skills

Campaign management

Digital advertising

Data analysis

SEO/SEM

A/B testing

Project management

Education

Bachelor's degree in Marketing/Communications/Business Administration

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

About the Role

Our client, a leading online retail group, is looking for an experienced and dynamic Digital Marketing Campaign Manager to oversee their comprehensive digital advertising efforts. This role is based at their central office in Rustenburg, North West . The successful candidate will be responsible for planning, executing, and optimizing multi-channel digital marketing campaigns to drive customer acquisition, engagement, and sales. You will work closely with creative, media, and analytics teams to ensure campaigns are strategically sound, creatively compelling, and deliver exceptional results. This is an ideal opportunity for a seasoned marketing professional who excels in a hands-on role within a fast-paced, results-oriented environment. Your expertise will be crucial in maintaining and enhancing our client's strong market presence and achieving ambitious growth targets.

Key Responsibilities

• Develop and manage integrated digital marketing campaigns across various platforms including search engines, social media, display advertising, and email.
• Define campaign objectives, target audiences, key performance indicators (KPIs), and budgets.
• Oversee the creation of campaign assets, including ad copy, landing pages, and creative visuals, ensuring brand consistency.
• Implement and manage paid search (PPC) and paid social media strategies, optimizing for performance and ROI.
• Monitor campaign performance daily, analyze data, and provide regular reports with actionable insights and recommendations.
• Conduct A/B testing on ad creatives, targeting parameters, and landing pages to improve campaign effectiveness.
• Collaborate with the SEO team to ensure alignment between paid and organic search strategies.
• Manage relationships with external agencies and technology vendors as needed.

Requirements

• Proven track record of successfully planning and executing digital marketing campaigns with measurable results.
• Minimum of 4 years of experience in digital marketing, campaign management, or a related field.
• Strong knowledge of major digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager.
• Proficiency in web analytics tools (e.g., Google Analytics) for campaign tracking and analysis.
• Excellent understanding of SEO, SEM, social media marketing, and email marketing best practices.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.
• Exceptional analytical and problem-solving abilities, with a data-driven approach to decision-making.
• Bachelor's degree in Marketing, Communications, Business Administration, or a relevant discipline.
• Must be able to work on-site in Rustenburg, North West .

Benefits

• Our client offers a competitive salary package, including performance bonuses and a comprehensive benefits plan.
• This includes medical aid and retirement fund contributions.
• You will be provided with the necessary tools and resources to excel in your role.
• Opportunities for professional development and continuous learning are actively encouraged.
• Work within a collaborative and supportive team environment located in the heart of Rustenburg .
• This is a stable, full-time position with a clear path for career progression within a well-established organization.