Digital Marketing and E-commerce Growth Hacker

Placements24; South Africa; On-site; ZAR 700,000 - 1,100,000; Full time

Benefits offered by this job

Competitive salary and bonus structure

Health, dental, and vision insurance

Retirement plan with company matching

Office in Pretoria, Gauteng

Career growth opportunities

Employee discounts on products

Team events and professional dev

Job summary

Placements24 is seeking a results-oriented Digital Marketing and E-commerce Growth Hacker to join our Pretoria, Gauteng office. You will drive rapid online growth through acquisition, optimization, and retention, leveraging data analytics and experimentation across SEO, SEM, paid media, email, and partnerships.

You will own conversion funnels, run A/B tests, analyze ROI, and collaborate with product, design, and engineering teams to scale our e-commerce platform in a fast-paced startup

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, or related quantitative field.
• 3–5 years in digital marketing, growth hacking, or performance marketing, preferably within e-commerce.
• Proven track record of driving significant growth in online user acquisition, conversion rates, or revenue.
• Strong analytical skills with extensive experience in Google Analytics, SQL, and data visualization tools.

Responsibilities

• Design and execute growth hacking experiments across digital channels (SEO, SEM, social, content, email, partnerships).
• Analyze website traffic, user behavior, and conversion funnels to identify optimization opportunities.
• Develop and implement A/B testing strategies for landing pages, ads, emails, and site features.
• Track campaign performance with data analytics tools, measure ROI, and provide actionable insights.
• Identify new customer acquisition channels and growth opportunities.
• Manage paid campaigns, optimize CPA and CLV.
• Collaborate with product, design, and engineering on growth initiatives.
• Stay ahead of trends and growth hacking techniques.
• Monitor market trends and competitor strategies for threats/opportunities.

Skills

Growth Hacking

Digital Marketing

Performance Marketing

Acquisition Strategy

Conversion Optimization

Education

Bachelor's degree in Marketing, Statistics, Economics, or related quantitative field

Tools

Google Analytics

SQL

Data Visualization

A/B Testing Tools

Google Ads

Facebook Ads

Email Marketing

Job description

About the Role

Our client, a fast-paced and innovative e-commerce startup, is seeking a results-oriented Digital Marketing and E-commerce Growth Hacker to join their team in **Pretoria, Gauteng**. This role is crucial for identifying and implementing strategies to rapidly scale our online business, focusing on customer acquisition, conversion optimization, and retention. You will be at the forefront of experimentation, leveraging data analytics and a deep understanding of digital channels to drive significant growth. This is an on-site position, offering a dynamic office environment where collaboration and creative problem-solving are paramount. The ideal candidate is a proactive self-starter with a strong entrepreneurial spirit and a proven ability to deliver measurable results in the competitive e-commerce landscape.

Key Responsibilities

• Design and execute growth hacking experiments across various digital channels, including SEO, SEM, social media, content marketing, email, and partnerships.
• Analyze website traffic, user behavior, and conversion funnels to identify key areas for optimization and growth.
• Develop and implement A/B testing strategies for landing pages, ad creatives, email campaigns, and website features.
• Leverage data analytics tools to track campaign performance, measure ROI, and provide actionable insights.
• Identify and exploit new customer acquisition channels and growth opportunities.
• Manage paid advertising campaigns, optimizing for cost-per-acquisition (CPA) and customer lifetime value (CLV).
• Collaborate closely with product, design, and engineering teams to implement growth initiatives.
• Stay ahead of the curve on emerging digital marketing trends and growth hacking techniques.
• Monitor market trends and competitor strategies to identify potential threats and opportunities.

Requirements

• Bachelor's degree in Marketing, Statistics, Economics, or a related quantitative field.
• Minimum of 3-5 years of experience in digital marketing, growth hacking, or performance marketing, preferably within e-commerce.
• Proven track record of driving significant growth in online user acquisition, conversion rates, or revenue.
• Strong analytical skills with extensive experience in Google Analytics, SQL, and data visualization tools.
• Proficiency in A/B testing tools and methodologies.
• Hands-on experience with various digital marketing platforms (e.g., Google Ads, Facebook Ads, email marketing software).
• Excellent understanding of SEO, SEM, and content marketing strategies.
• Strong problem-solving abilities and a creative, experimental mindset.
• Excellent communication and collaboration skills.
• Ability to work effectively in a fast-paced, deadline-driven environment.

Benefits

• Competitive salary and performance-based bonus structure.
• Comprehensive health, dental, and vision insurance.
• Retirement savings plan with company matching.
• Opportunity to work in a vibrant and collaborative office environment in **Pretoria, Gauteng**.
• Significant potential for career growth and impact within a rapidly scaling company.
• Employee discounts on products.
• Regular team events and professional development opportunities.
• Chance to be part of a company culture that values innovation and rapid learning.