E-Commerce Growth Marketer — Hybrid, Data-Driven

Placements24; Gauteng; On-site; ZAR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Health insurance

Retirement benefits

Generous annual leave

Professional development opportunities

Access to growth marketing tools

Job summary

Placements24 is seeking a Senior E-commerce Growth Hacker for our Benoni, Gauteng client. The role focuses on accelerating growth across customer acquisition, retention, and revenue through innovative marketing strategies and data-driven experimentation.

The ideal candidate has 5+ years in e-commerce or digital marketing with strong A/B testing, CRO, and analytics skills. You will work closely with marketing, product, and engineering teams in a fast-paced environment.

Qualifications

• Minimum of a Bachelor’s degree in a related field.
• Proven track record in driving growth in e-commerce or digital marketing.

Responsibilities

• Develop and execute innovative growth strategies for customer acquisition, engagement, and retention.
• Conduct extensive A/B testing across website and channels to optimize conversions.
• Identify growth levers using data to inform hypotheses and prioritize experiments.
• Collaborate with marketing, product and engineering to implement growth initiatives.
• Monitor growth metrics and report insights to stakeholders.

Skills

Growth hacking

A/B testing

Digital marketing

Data analysis

Marketing automation

Communication

Leadership

Education

Bachelor's degree in Marketing, Business, Statistics, or related field

Tools

Google Analytics

Marketing automation platforms

Google Ads

A/B testing tools

Job description

Our client, a fast-paced and innovative e-commerce company, is seeking an ambitious and results-driven Senior E-commerce Growth Hacker to join their team in Benoni, Gauteng. This role is critical for identifying and executing strategies to accelerate growth across all facets of the online business, including customer acquisition, retention, and revenue generation. You will be responsible for experimenting with new marketing channels, optimizing conversion funnels, and leveraging data to uncover growth opportunities. The ideal candidate is a creative problem-solver, deeply analytical, and possesses a strong understanding of digital marketing, user psychology, and A/B testing methodologies.

Key Responsibilities

• Develop and execute innovative growth strategies to drive customer acquisition, engagement, and retention for the e-commerce platform.
• Conduct extensive A/B testing and experimentation across website, marketing channels, and product offerings to optimize conversion rates.
• Identify and analyze key growth levers, using data to inform hypotheses and prioritize experiments.
• Explore and test new marketing channels and tactics to reach and acquire new customers.
• Optimize the customer journey from acquisition to conversion and retention, identifying and addressing friction points.
• Collaborate with marketing, product, and engineering teams to implement growth initiatives.
• Monitor and analyze key growth metrics, providing regular reports and insights to stakeholders.
• Stay at the forefront of growth hacking trends, tools, and techniques.
• Develop and implement strategies for customer lifecycle marketing, including email automation and loyalty programs.
• Manage the growth experimentation roadmap and ensure timely execution and analysis of tests.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• Minimum of 5 years of experience in e-commerce, digital marketing, or growth hacking roles, with a proven track record of driving significant growth.
• Deep understanding of A/B testing, conversion rate optimization (CRO), and experimental design.
• Proficiency in web analytics tools (e.g., Google Analytics) and marketing automation platforms.
• Strong analytical and data interpretation skills.
• Experience with user acquisition strategies and channels (SEO, SEM, Social Ads, Content Marketing).
• Excellent communication and collaboration skills, with the ability to influence cross-functional teams.
• Creative and entrepreneurial mindset, with a passion for problem-solving.
• Experience in managing multiple projects and prioritizing effectively.
• Based in or able to commute to Benoni, Gauteng.

Benefits

• Competitive salary package with performance-based incentives.
• Significant opportunity to impact business growth in Benoni.
• Comprehensive health insurance and retirement benefits.
• Generous annual leave and opportunities for professional development.
• Access to cutting-edge growth marketing tools and resources.
• A dynamic, results-oriented, and collaborative work culture.
• Potential for career advancement within the company.