Digital Campaign Manager - Klerksdorp

Placements24; Gauteng; Hybrid; ZAR 650,000 - 900,000; Full time

Benefits offered by this job

Hybrid work environment

Medical aid package

Training opportunities

Job summary

Placements24 is seeking an experienced Digital Campaign Manager to oversee and optimize online marketing campaigns for its Klerksdorp operations in North West. You will plan, execute, and measure campaigns across Google Ads, social platforms, and email, driving brand awareness and lead generation.

You will analyze performance data, run A/B tests, and collaborate with creative teams to craft compelling ad copy and landing pages, ensuring alignment with brand strategies and ROI targets.

Qualifications

• Bachelor’s degree in Marketing or related field.
• At least 4 years of experience in digital campaign management.
• Proficiency with Google Ads, Facebook Ads Manager and LinkedIn Campaign Manager.
• Strong analytics using Google Analytics and reporting tools.
• Excellent project management and teamwork.

Responsibilities

• Develop and execute integrated digital marketing campaigns across PPC, social, display, and email.
• Manage campaign budgets and allocate resources to maximize ROI.
• Monitor, analyze, and report campaign performance with insights.
• Optimize campaigns in real-time using data and A/B testing results.
• Collaborate with creatives to develop ad copy, visuals, and landing pages.
• Conduct market research and identify new campaign opportunities.
• Stay updated on digital marketing trends and best practices.

Skills

Digital marketing

Campaign management

Google Analytics

A/B testing

Budget management

Team collaboration

Data analysis

Education

Bachelor's degree in Marketing or related field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Job description

About the Role

Our client is seeking an experienced and analytical Digital Campaign Manager to oversee and optimize online marketing campaigns for their Klerksdorp, North West operations. This role is crucial for planning, executing, and measuring the success of various digital advertising initiatives aimed at driving brand awareness, lead generation, and customer acquisition. The ideal candidate will possess a deep understanding of digital advertising platforms, a data-driven mindset, and a knack for creative campaign development. This is a significant opportunity to contribute to the marketing success of a leading organization in Klerksdorp. We are looking for a proactive individual who can manage multiple campaigns simultaneously and deliver exceptional results in a dynamic marketing landscape.

Key Responsibilities

• Develop and execute integrated digital marketing campaigns across multiple channels including PPC, social media advertising, display advertising, and email marketing.
• Manage campaign budgets, ensuring efficient allocation of resources to maximize ROI.
• Monitor, analyze, and report on campaign performance, identifying key insights and trends.
• Optimize campaigns in real-time based on performance data and A/B testing results.
• Collaborate with creative teams to develop compelling ad copy, visuals, and landing pages.
• Conduct market research and competitor analysis to identify new campaign opportunities.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Ensure brand consistency and messaging across all digital campaign elements.

Requirements

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 4 years of experience in digital campaign management and execution.
• Proven experience with major digital advertising platforms such as Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager.
• Strong analytical skills with proficiency in Google Analytics and other reporting tools.
• Excellent project management and organizational skills.
• Ability to work effectively in a team and communicate campaign strategies clearly.
• Experience with A/B testing and landing page optimization.
• Familiarity with marketing automation tools is a plus, relevant to Klerksdorp, North West.

Benefits

Our client offers a competitive salary, a comprehensive benefits package including medical aid, and a hybrid work environment, providing a blend of office collaboration and remote flexibility in Klerksdorp. Employees will have access to ongoing training and development opportunities to enhance their digital marketing skills. Join a forward-thinking company that values strategic thinking and impactful campaign management. This position offers a chance to grow your career within the North West region.