Digital Campaign Manager - Multi-Channel Marketing

Placements24; Vereeniging; On-site; ZAR 420,000 - 780,000; Full time

Benefits offered by this job

Medical aid

Retirement fund

Professional development

Paid time off

Career growth

Job summary

Placements24 in Vereeniging, Gauteng, is seeking a skilled Digital Campaign Manager to lead multi-channel marketing campaigns across email, social media, SEM, display ads, and content marketing.

You will plan briefs and budgets, coordinate with internal teams and external agencies, monitor performance with analytics tools, optimize lead generation, and ensure brand and regulatory compliance while delivering campaigns on time.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or related field.
• Minimum of 4 years of experience in digital marketing campaign management.
• Proven experience planning and executing multi-channel digital campaigns.
• Proficiency with marketing automation software (HubSpot, Marketo) and analytics tools (Google Analytics).
• Strong understanding of SEM, SEO, social media, email, and content marketing.

Responsibilities

• Plan, execute, and manage integrated digital marketing campaigns across email, social media, SEM, display advertising, and content marketing.
• Develop detailed campaign briefs, timelines, and budgets, ensuring alignment with marketing objectives.
• Coordinate with internal teams and external agencies to ensure timely delivery of assets.
• Monitor campaign performance using analytics tools, tracking engagement, conversions, and ROI.
• Analyze campaign data to identify trends and opportunities for optimization.
• Manage campaign reporting and provide concise performance summaries to stakeholders.
• Ensure brand consistency and adherence to regulatory guidelines across all communications.
• Manage the marketing automation platform for deployment and lead nurturing.
• Conduct A/B testing on campaign elements to maximize effectiveness.
• Stay up-to-date with the latest digital marketing trends.

Skills

Project management

Data analysis

Communication

Digital marketing

Cross-functional collaboration

SEM/SEO knowledge

Education

Bachelor's degree in Marketing

Tools

HubSpot

Marketo

Google Analytics

Job description

About the Role

Our client, a leading financial services provider, is seeking a skilled and organized Digital Campaign Manager to oversee the execution of their multi-channel marketing campaigns. This role is vital for ensuring the successful planning, implementation, and analysis of campaigns across digital platforms, driving lead generation and customer engagement. The ideal candidate possesses a strong understanding of digital marketing channels, project management skills, and a data-driven approach to campaign optimization. You will work closely with internal marketing teams, agencies, and other stakeholders to deliver high-impact campaigns on time and within budget. This is an excellent opportunity to contribute to the strategic marketing efforts of a well-established institution in Vereeniging, Gauteng.

Key Responsibilities

• Plan, execute, and manage integrated digital marketing campaigns across various channels including email, social media, SEM, display advertising, and content marketing.
• Develop detailed campaign briefs, timelines, and budgets, ensuring alignment with overall marketing objectives.
• Coordinate with internal teams (e.g., content, design, web development) and external agencies to ensure timely delivery of campaign assets.
• Monitor campaign performance using analytics tools, tracking key metrics such as engagement, conversion rates, and ROI.
• Analyze campaign data to identify trends, insights, and opportunities for optimization and improvement.
• Manage campaign reporting, providing clear and concise summaries of performance to stakeholders.
• Ensure brand consistency and adherence to regulatory guidelines across all campaign communications.
• Manage the marketing automation platform for campaign deployment and lead nurturing.
• Conduct A/B testing on various campaign elements to maximize effectiveness.
• Stay up-to-date with the latest digital marketing trends and best practices.

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 4 years of experience in digital marketing campaign management.
• Proven experience in planning and executing multi-channel digital campaigns.
• Proficiency with digital marketing tools and platforms, including marketing automation software (e.g., HubSpot, Marketo) and analytics tools (e.g., Google Analytics).
• Strong understanding of SEM, SEO, social media marketing, email marketing, and content marketing principles.
• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.
• Strong analytical and problem-solving skills, with the ability to interpret data and make informed decisions.
• Excellent written and verbal communication skills.
• Detail-oriented with a commitment to quality and accuracy.
• Experience in the financial services industry is a plus.

Benefits

• Our client offers a competitive salary and a comprehensive benefits package, including medical aid and retirement fund contributions.
• This role is based in our office in Vereeniging, Gauteng, providing a professional and collaborative work environment.
• Employees have access to opportunities for professional development and training to enhance their skills.
• Join a reputable financial institution and play a key role in their marketing success.
• We offer generous paid time off and opportunities for career growth within the company.