Digital Campaign Manager

Placements24; Vereeniging; Hybrid; ZAR 420,000 - 540,000; Full time

Benefits offered by this job

Competitive salary + bonuses

Health and wellness benefits

Professional growth opportunities

Dynamic agency culture

Role based in Vereeniging

Job summary

Placements24 in Vereeniging, Gauteng, seeks an experienced Digital Campaign Manager to lead and optimize online advertising for a varied client portfolio. You will plan, execute, monitor and report campaigns across Google Ads, Meta/ Facebook, Instagram, LinkedIn, and other channels in a hybrid work setup.

The role requires 3+ years of proven campaign management, strong analytics with Google Analytics, and excellent communication to align with clients and internal teams.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• 3+ years of experience as a Digital Campaign Manager or similar role with a strong portfolio of campaigns.
• In-depth knowledge of Google Ads, Meta Ads, LinkedIn Ads and related tools.
• Proficiency in Google Analytics and other web analytics platforms.
• Strong analytical, project management and communication skills.
• Ability to work in a Hybrid environment and commute to Vereeniging, Gauteng.

Responsibilities

• Develop and implement digital advertising strategies across Google Ads, Meta Ads, LinkedIn Ads and other channels.
• Manage campaign budgets to maximize ROI.
• Conduct keyword research, audience segmentation, and targeting.
• Monitor performance daily and adjust bids, targeting, creative and landing pages.
• Analyze data with Google Analytics and provide insights to clients and teams.
• Stay updated on industry trends and best practices in digital advertising.
• Collaborate with creative teams on ad copy and visuals.
• Conduct A/B testing to identify top-performing strategies.
• Maintain clear communication with clients and provide regular progress updates.
• Ensure campaigns comply with platform policies and advertising standards.

Skills

Analytical skills

Project management

Communication

Client relationships

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Meta Ads

LinkedIn Ads

Google Analytics

Job description

About the Role

Our client, a fast-paced digital advertising agency, is seeking an experienced Digital Campaign Manager to oversee and optimize online advertising initiatives for a diverse portfolio of clients. Based in Vereeniging, Gauteng, this role requires a strategic thinker with a strong understanding of various digital advertising platforms and a passion for driving measurable results. You will be responsible for campaign planning, execution, monitoring, and reporting, ensuring campaigns meet client objectives and deliver a strong ROI. This position offers a Hybrid work model, allowing for a balance between team collaboration and focused independent work. You will play a critical role in the success of our client's digital marketing efforts, contributing to impactful campaigns that reach and engage target audiences. The role requires meticulous attention to detail and a data-driven approach to campaign optimization.

Key Responsibilities

• Develop and implement comprehensive digital advertising strategies across platforms such as Google Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant channels.
• Manage campaign budgets effectively, ensuring optimal spend and maximizing return on investment (ROI).
• Conduct keyword research, audience segmentation, and targeting to ensure campaigns reach the right audience.
• Monitor campaign performance daily, making adjustments to bids, targeting, creative, and landing pages to improve results.
• Analyze campaign data using tools like Google Analytics, providing regular reports with insights and recommendations to clients and internal teams.
• Stay current with industry trends, platform updates, and best practices in digital advertising.
• Collaborate with creative teams to develop compelling ad copy and visuals.
• Conduct A/B testing on various campaign elements to identify best-performing strategies.
• Manage client relationships, providing clear communication and regular updates on campaign progress.
• Ensure all campaigns comply with platform policies and advertising standards.

Requirements

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience (3+ years) as a Digital Campaign Manager or similar role, with a strong portfolio of successful campaigns.
• In-depth knowledge of digital advertising platforms (Google Ads, Meta Ads, LinkedIn Ads) and their associated tools.
• Proficiency in Google Analytics and other web analytics platforms.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent project management and organizational skills.
• Strong communication and interpersonal skills, with the ability to build rapport with clients.
• Ability to work effectively in a Hybrid work environment, demonstrating self-discipline and time management.
• Experience with programmatic advertising and marketing automation is a plus.
• Must be located in or able to commute to Vereeniging, Gauteng.

Benefits

• Competitive salary and performance-based bonuses.
• Comprehensive health and wellness benefits.
• Opportunities for continuous learning and professional growth in the digital marketing space.
• A dynamic and collaborative agency culture.
• Be part of exciting digital campaigns based in Vereeniging, Gauteng.