Digital Campaign Manager

Placements24; Paarl; Sur place; ZAR 360 000 - 600 000; Plein temps

Avantages offerts par ce poste

Competitive salary and bonuses

Diverse range of clients and projects

Supportive, collaborative culture

Professional development and training

Résumé du poste

Placements24 in Paarl, Western Cape, is seeking a Digital Campaign Manager to lead planning, execution, and optimization of multi-channel marketing campaigns across Google Ads, social platforms, email, and display networks. You will translate client objectives into data-driven strategies and coordinate with creative and development teams to deliver assets on time.

The ideal candidate has at least three years of agency experience, strong analytics, and excellent communication skills to present

Qualifications

• Bachelor's degree in Marketing, Communications, Business Administration, or related field.
• 3+ years of experience managing digital marketing campaigns, preferably in an agency setting.
• Proven expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and email marketing platforms.
• Strong understanding of SEO principles and their application in campaign strategy.
• Proficiency with digital marketing analytics tools such as Google Analytics.
• Excellent project management and organizational skills to handle multiple campaigns.
• Strong analytical and problem-solving skills with a data-driven approach.
• Exceptional communication and presentation skills with clients.
• Experience working with Paarl, Western Cape area is advantageous.

Responsabilités

• Plan, execute, and manage integrated digital marketing campaigns across Google Ads, social media, email, and display networks.
• Develop campaign strategies based on client objectives, target audience, and budget.
• Monitor campaign performance in real-time, analyze data, and implement optimizations to maximize ROI and KPIs.
• Manage campaign budgets effectively with accurate tracking and reporting.
• Collaborate with internal teams to ensure campaign assets are delivered on time and to specifications.
• Communicate campaign progress, results, and insights to clients clearly and concisely.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Conduct market and competitor research to identify opportunities for improvement.
• Ensure all campaigns adhere to industry standards and best practices.

Connaissances

Campaign management

Data analysis

Communication

Project management

Problem solving

Formation

Bachelor's degree in Marketing or related field

Outils

Google Ads

Facebook Ads Manager

LinkedIn Ads

Google Analytics

Email marketing platforms

Description du poste

About the Role

Our client, a dynamic agency specializing in digital marketing solutions, is looking for a highly organized and detail-oriented Digital Campaign Manager to join their team in **Paarl, Western Cape**. This role is responsible for the planning, execution, and optimization of digital marketing campaigns for a diverse portfolio of clients. The ideal candidate will have a strong understanding of various digital channels, including PPC, social media advertising, email marketing, and display advertising, and a proven ability to manage campaigns from start to finish. You will work closely with clients to understand their objectives and translate them into successful, data-driven campaigns. We are seeking a proactive individual with excellent project management skills and a passion for delivering measurable results. This is an excellent opportunity to advance your career in digital marketing within a supportive and creative agency environment located in the picturesque **Western Cape**.

Key Responsibilities

• Plan, execute, and manage integrated digital marketing campaigns across various channels, including Google Ads, social media platforms, email, and display networks.
• Develop campaign strategies based on client objectives, target audience, and budget.
• Monitor campaign performance in real-time, analyze data, and implement optimizations to maximize ROI and achieve KPIs.
• Manage campaign budgets effectively, ensuring accurate tracking and reporting.
• Collaborate with internal teams (creative, content, web development) to ensure campaign assets are delivered on time and to specifications.
• Communicate campaign progress, results, and insights to clients in a clear and concise manner.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Conduct market and competitor research to identify opportunities for campaign improvement.
• Ensure all campaigns adhere to industry standards and best practices.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Minimum of 3 years of experience in managing digital marketing campaigns, preferably within an agency setting.
• Proven expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and email marketing platforms.
• Strong understanding of SEO principles and their application in campaign strategy.
• Proficiency with digital marketing analytics tools such as Google Analytics.
• Excellent project management and organizational skills, with the ability to manage multiple campaigns simultaneously.
• Strong analytical and problem-solving skills, with a data-driven approach.
• Exceptional communication and presentation skills, with the ability to build rapport with clients.
• Experience working with clients in the **Paarl, Western Cape** area is advantageous.

Benefits

• Competitive salary and potential for performance bonuses.
• Opportunity to work with a diverse range of clients and industries.
• Supportive and collaborative agency culture.
• Professional development and training opportunities.
• Standard medical aid and leave benefits.
• Proximity to beautiful **Western Cape** landscapes.