Digital Campaign Expert (Google Ads & Paid Social)

Clickwise Agency; Pretoria; Hybrid; ZAR 246,000 - 357,000; Full time

Job summary

Clickwise Agency in Pretoria seeks a Digital Campaign Expert to manage and optimise Google Ads and paid social campaigns for a portfolio of clients. The role emphasizes campaign execution, performance improvement, reporting, conversion tracking and technical implementation, ensuring assets align with strategy.

You will brief the creative team on objectives, audiences and messaging, and work closely with the COO and accounts team to drive results.

Qualifications

• Experience in managing Google Ads and Paid Social campaigns.
• Ability to analyse campaign performance and optimise for lead generation.
• Familiarity with tracking setups (GA4/Tag Manager) and data-driven reporting.
• Strong communication to briefs creatives and clients.

Responsibilities

• Build and manage Search, Performance Max, Display and remarketing campaigns.
• Monitor budgets, bid strategies, targeting, search terms and structure.
• Manage negative keywords, audience signals, ad assets and optimisations.
• Identify opportunities to improve lead quality, conversion rates and performance.
• Conduct ongoing performance optimisation and structured testing.
• Monitor campaign health and troubleshoot issues.
• Collaborate with creative teams to align assets with strategy.

Skills

Google Ads

Paid Social

Campaign Optimisation

Analytics

Reporting

Tools

GA4

Google Tag Manager

Job description

Digital Campaign Expert (Google Ads & Paid Social)

• Type: Full-Time

Description

Role Focus: Performance Marketing, Google Ads & Paid Social Campaign Optimisation
Reports to: COO
Location: Hybrid – Pretoria
Employment Type: Full-Time
Salary: R22,000 – R32,000 Nett per month (depending on experience)

Role Summary

The Digital Campaign Specialist – Google Ads & Paid Social is responsible for managing and optimising paid digital advertising campaigns across Google Ads and paid social platforms for a portfolio of clients.

The role focuses on campaign execution, performance optimisation, reporting, conversion tracking and technical implementation to drive measurable client results. The specialist is also responsible for briefing the creative team on campaign objectives, target audiences, key messaging and creative requirements to ensure that advertising assets align with campaign strategy and support optimal campaign performance.

The role works closely with the COO, Account Directors, designers and copywriters to support campaign strategy, creative development, reporting and account performance. While Account Directors remain the primary client relationship managers, the specialist should be comfortable participating in client meetings and communicating directly with clients when technical or campaign-specific input is required.

Role Breakdown by Percentage

• Build and manage Search, Performance Max, Display and remarketing campaigns where appropriate.
• Monitor budgets, bid strategies, targeting, search terms and campaign structure.
• Manage negative keywords, audience signals, ad assets and campaign optimisations.
• Identify opportunities to improve lead quality, conversion rates and campaign performance.
• Conduct ongoing performance optimisation and structured testing.
• Monitor campaign health and troubleshoot issues proactively.
• Build, manage and optimise paid campaigns across Meta (Facebook and Instagram), LinkedIn and TikTok where relevant to client objectives.
• Manage budgets, pacing, audiences, placements, bidding strategies, retargeting and conversion setups.
• Monitor key metrics including spend, CPM, CPC, CTR, cost per lead/result and conversion rate.
• Review audience and creative performance, identifying creative fatigue, audience saturation and optimisation opportunities.
• Plan and implement A/B testing across creative, messaging, audiences and campaign settings.
• Troubleshoot tracking, pixel/event issues, delivery problems and attribution discrepancies.
• Brief the creative team on campaign objectives, target audiences, key messaging, value propositions, calls to action and creative requirements to ensure that advertising designs align with campaign goals and are optimised for performance.
• Review campaign creative and provide clear, actionable feedback to ensure that designs communicate the intended message, align with the campaign strategy and support the desired audience response and conversion goals.

3. Analytics, Tracking & Reporting – 15%

• Maintain accurate GA4, Google Tag Manager and relevant advertising-platform conversion tracking.
• Monitor conversion tracking and troubleshoot data discrepancies between ad platforms, analytics and CRM/lead records where available.
• Prepare monthly Google Ads and paid social reports.
• Analyse campaign performance trends and provide actionable insights.
• Highlight optimisation opportunities, lead-quality concerns and performance risks.
• Ensure reporting accuracy, consistency and data integrity.

4. Client Communication & Account Support – 5%

• Support Account Directors with campaign insights, recommendations and performance analysis.
• Assist with screenshots, data analysis and reporting feedback where required.
• Participate in client meetings where technical or campaign-specific input is required.
• Communicate professionally with clients via email when needed.
• Provide clear explanations of campaign performance, testing and optimisation decisions.
• Escalate strategic, technical or performance concerns to the COO or relevant Account Director.

5. Workflow Management & Internal Collaboration – 10%

• Manage workload across multiple client accounts and prioritise tasks according to urgency and impact.
• Maintain optimisation notes, campaign documentation and internal task updates.
• Coordinate with Account Directors, designers, copywriters and other relevant team members.
• Prepare clear creative briefs for designers and copywriters, outlining campaign objectives, target audiences, key messages, required deliverables, formats, calls to action and other relevant specifications. Provide feedback and ensure that creative deliverables meet the campaign brief and deadlines.
• Ensure campaign deliverables, reporting and deadlines are met consistently.
• Support internal process improvements and campaign quality-control workflows.
• Stay updated with Google Ads and paid social platform changes, policies and industry trends.