Paid Media Specialist

Time Personnel; Cape Town; On-site; ZAR 350,000 - 550,000; Full time

Job summary

Time Personnel is seeking a skilled Paid Media Specialist in Cape Town to plan, set up, manage, and optimise paid media campaigns across Google, Meta, LinkedIn, and TikTok. You will develop strategies aligned with business goals, manage budgets, and drive ROI.

You will analyse campaign data, conduct A/B testing, and collaborate with creative and marketing teams to deliver high-impact ads while staying within brand guidelines.

Qualifications

• Relevant qualification in Marketing, Digital Marketing, Advertising, or a related field will be advantageous.
• Proven experience managing paid digital advertising campaigns.
• Hands-on experience with Google Ads and Meta Ads Manager (Facebook and Instagram).
• Experience with LinkedIn Ads, TikTok Ads, or other paid media platforms will be advantageous.
• Strong understanding of paid search, paid social, display advertising, retargeting, and audience targeting.
• Experience with campaign budgets, bidding strategies, conversion tracking, and performance optimisation.
• Knowledge of GA4, GTM, and tracking pixels.
• Strong analytical skills with the ability to interpret campaign data and prepare performance reports.
• Understanding of CPC, CPM, CTR, CPA, conversion rates, and ROAS.
• Excellent communication, organisational, and time-management skills.
• Strong attention to detail and the ability to manage multiple campaigns simultaneously.
• A proactive mindset with a focus on continuous improvement and measurable results.

Responsibilities

• Plan, set up, manage, and optimise paid media campaigns across relevant digital platforms.
• Develop paid advertising strategies aligned with business objectives and target audiences.
• Manage advertising budgets to maximise campaign performance and return on investment.
• Conduct keyword research, audience analysis, and competitor research.
• Monitor campaign performance and implement ongoing optimisations.
• Analyse campaign data to identify trends, opportunities, and areas for improvement.
• Set up and monitor conversion tracking to measure campaign effectiveness.
• Conduct A/B testing on ad creatives, messaging, audiences, and landing pages.
• Work closely with creative, content, and marketing teams to develop effective advertising campaigns.
• Prepare regular campaign performance reports and present actionable recommendations.
• Manage remarketing and retargeting campaigns to improve conversions and customer engagement.
• Keep up to date with digital advertising trends, platform updates, and industry best practices.
• Identify opportunities to improve lead generation, customer acquisition, and overall campaign efficiency.
• Ensure campaigns are aligned with brand guidelines and marketing objectives.

Skills

Paid advertising management

Google Ads

Meta Ads Manager

LinkedIn Ads

TikTok Ads

Analytics

Google Analytics 4

Google Tag Manager

Campaign optimization

Education

Marketing/ Digital Marketing qualification

Tools

Google Ads Editor

Google Tag Manager

Tracking pixels

Job description

REQUIREMENTS

• Relevant qualification in Marketing, Digital Marketing, Advertising, or a related field will be advantageous.


• Proven experience managing paid digital advertising campaigns.


• Hands-on experience with Google Ads and Meta Ads Manager (Facebook and Instagram).


• Experience with LinkedIn Ads, TikTok Ads, or other paid media platforms will be advantageous.


• Strong understanding of paid search, paid social, display advertising, retargeting, and audience targeting.


• Experience with campaign budgets, bidding strategies, conversion tracking, and performance optimisation.


• Knowledge of Google Analytics 4 (GA4), Google Tag Manager, and tracking pixels.


• Strong analytical skills with the ability to interpret campaign data and prepare performance reports.


• Understanding of key digital marketing metrics, including CPC, CPM, CTR, CPA, conversion rates, and ROAS.


• Excellent communication, organisational, and time-management skills.


• Strong attention to detail and the ability to manage multiple campaigns simultaneously.


• A proactive mindset with a focus on continuous improvement and measurable results.

DUTIES

• Plan, set up, manage, and optimise paid media campaigns across relevant digital platforms.


• Develop paid advertising strategies aligned with business objectives and target audiences.


• Manage advertising budgets to maximise campaign performance and return on investment.


• Conduct keyword research, audience analysis, and competitor research.


• Monitor campaign performance and implement ongoing optimisations.
  
• Analyse campaign data to identify trends, opportunities, and areas for improvement.


• Set up and monitor conversion tracking to measure campaign effectiveness.


• Conduct A/B testing on ad creatives, messaging, audiences, and landing pages.


• Work closely with creative, content, and marketing teams to develop effective advertising campaigns.


• Prepare regular campaign performance reports and present actionable recommendations.


• Manage remarketing and retargeting campaigns to improve conversions and customer engagement.


• Keep up to date with digital advertising trends, platform updates, and industry best practices.


• Identify opportunities to improve lead generation, customer acquisition, and overall campaign efficiency.


• Ensure campaigns are aligned with brand guidelines and marketing objectives.

Salary: R negotiable dependent on experience