Performance Marketing Specialist: Google Ads & Paid Social

Clickwise Agency; Pretoria; Hybrid; ZAR 246,000 - 357,000; Full time

Job summary

Clickwise Agency in Pretoria seeks a Digital Campaign Expert to manage and optimise Google Ads and paid social campaigns for a portfolio of clients. The role emphasizes campaign execution, performance improvement, reporting, conversion tracking and technical implementation, ensuring assets align with strategy.

You will brief the creative team on objectives, audiences and messaging, and work closely with the COO and accounts team to drive results.

Qualifications

• Experience in managing Google Ads and Paid Social campaigns.
• Ability to analyse campaign performance and optimise for lead generation.
• Familiarity with tracking setups (GA4/Tag Manager) and data-driven reporting.
• Strong communication to briefs creatives and clients.

Responsibilities

• Build and manage Search, Performance Max, Display and remarketing campaigns.
• Monitor budgets, bid strategies, targeting, search terms and structure.
• Manage negative keywords, audience signals, ad assets and optimisations.
• Identify opportunities to improve lead quality, conversion rates and performance.
• Conduct ongoing performance optimisation and structured testing.
• Monitor campaign health and troubleshoot issues.
• Collaborate with creative teams to align assets with strategy.

Skills

Google Ads

Paid Social

Campaign Optimisation

Analytics

Reporting

Tools

GA4

Google Tag Manager

Job description

Clickwise Agency in Pretoria seeks a Digital Campaign Expert to manage and optimise Google Ads and paid social campaigns for a portfolio of clients. The role emphasizes campaign execution, performance improvement, reporting, conversion tracking and technical implementation, ensuring assets align with strategy.

You will brief the creative team on objectives, audiences and messaging, and work closely with the COO and accounts team to drive results.