Digital Performance Specialist (Senior level)

Ad Talent Africa; Johannesburg; On-site; ZAR 550,000 - 900,000; Full time

Job summary

A data-driven media agency based in Johannesburg is seeking a Senior Digital Performance Specialist to manage multi-channel campaigns and deliver strategic insights. This role involves developing full-funnel performance strategies and optimising campaigns across platforms such as Google Ads and Meta. Candidates should have proven experience in digital performance marketing, strong analytical skills, and excellent stakeholder management abilities. This position offers a chance to drive impactful results in a dynamic environment.

Qualifications

• Proven experience in a senior digital/performance marketing role, preferably in an agency environment.
• Solid understanding of analytics, tracking, and attribution.
• High attention to detail and strong operational discipline.

Responsibilities

• Develop and execute full-funnel performance strategies aligned to business objectives.
• Manage, optimise, and scale campaigns across multiple platforms.
• Provide clear reporting with strategic recommendations.
• Implement and manage tracking via GA4, GTM, and platform pixels.
• Analyse performance data and translate insights into actionable improvements.
• Drive A/B testing and continuous optimisation initiatives.
• Provide input on creative and messaging based on performance data.
• Deliver clear reporting with strategic recommendations.
• Ensure accuracy across campaign setup, tracking, and reporting.

Skills

Strong strategic thinking

Comfortable engaging with stakeholders

Ownership and results-driven

Paid media

Stakeholder management

Campaign optimisation

Tools

GA4

GTM

Google Ads

Meta

TikTok

LinkedIn

Job description

Who are we

A data-driven media agency based in Johannesburg, focused on delivering measurable performance and real business impact through strategic digital marketing and continuous optimisation.

Who are we looking for

• A senior, hands‑on Digital Performance Specialist
• Strong strategic thinker with a commercial mindset
• Confident managing multi‑channel campaigns end‑to‑end
• Comfortable engaging with stakeholders and presenting performance insights
• Someone who takes ownership and drives results

What will you do

• Develop and execute full‑funnel performance strategies aligned to business objectives
• Manage, optimise, and scale campaigns across Google Ads, Meta, TikTok, LinkedIn, and programmatic platforms
• Allocate and manage budgets to maximise ROI (ROAS, CPL, CAC)
• Implement and manage tracking via GA4, GTM, and platform pixels
• Analyse performance data and translate insights into actionable improvements
• Drive A/B testing and continuous optimisation initiatives
• Provide input on creative and messaging based on performance data
• Deliver clear reporting with strategic recommendations
• Ensure accuracy across campaign setup, tracking, and reporting

What do you need

• Proven experience in a senior digital/performance marketing role (agency experience preferred)
• Strong platform expertise across paid media channels
• Solid understanding of analytics, tracking, and attribution (GA4, GTM)
• Strong commercial acumen with the ability to link performance to business outcomes
• Excellent communication and stakeholder management skills
• High attention to detail and strong operational discipline
• Proactive, accountable, and solutions‑driven