Digital Advertising Specialist (Remote)

Placements24; Stellenbosch; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Competitive salary with incentives

Fully remote with flexible work-life

Health, dental, and vision insurance

Professional growth & certifications

Job summary

Placements24 is seeking a highly skilled Digital Advertising Specialist to join a fully remote marketing team. You will plan, execute, and optimize paid campaigns across Google Ads, Meta Ads, LinkedIn Ads, and more, focusing on driving traffic and leads.

You will manage budgets, monitor performance daily, and report results to stakeholders, leveraging strong analytical skills and data-driven optimization to improve ROI and campaign outcomes.

Qualifications

• Bachelor's degree in Marketing, Business, or related field.
• 3+ years of hands-on experience managing digital advertising campaigns.
• Proficiency with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
• Strong understanding of PPC strategies, bidding models, and targeting options.
• Excellent analytical skills and the ability to translate data into actionable insights.

Responsibilities

• Plan, execute, and optimize paid advertising campaigns across Google Ads, Meta Ads, LinkedIn Ads, etc.
• Conduct keyword research, audience targeting, and ad creative development to maximize campaign effectiveness.
• Manage advertising budgets efficiently, ensuring optimal spend and ROI.
• Monitor campaign performance daily, analyzing key metrics and identifying areas for improvement.
• Prepare regular performance reports, providing insights and recommendations to stakeholders.

Skills

PPC strategies

Analytical skills

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Education

Bachelor's degree in Marketing/Business

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

About the Role

Our client is seeking a highly skilled Digital Advertising Specialist to join their fully remote marketing team. This role is critical for developing, implementing, and managing effective paid advertising campaigns across various digital platforms to drive traffic, generate leads, and achieve marketing objectives. You will be responsible for optimizing campaign performance, managing budgets, and reporting on results. This is an exciting opportunity for an experienced digital advertiser to contribute significantly to brand growth within a flexible, remote-first work environment that values data-driven strategies and continuous improvement.

Key Responsibilities

• Plan, execute, and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.
• Conduct keyword research, audience targeting, and ad creative development to maximize campaign effectiveness.
• Manage advertising budgets efficiently, ensuring optimal spend and return on investment (ROI).
• Monitor campaign performance daily, analyzing key metrics and identifying areas for improvement.
• Prepare regular performance reports, providing insights and recommendations to stakeholders.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• 3+ years of hands-on experience managing digital advertising campaigns.
• Proficiency with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and Google Analytics.
• Strong understanding of PPC strategies, bidding models, and targeting options.
• Excellent analytical skills and the ability to translate data into actionable insights.

Benefits

• Competitive salary with performance-based incentives.
• Fully remote position offering maximum flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance.
• Opportunities for professional growth, certifications, and attending virtual conferences.
• A collaborative remote team culture focused on achieving outstanding results.