Digital Marketing Manager - Growth & Acquisition

Placements24; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Remote work

Health insurance

Professional development

Growth culture

Job summary

Placements24 is seeking a Digital Marketing Manager to lead growth and acquisition in a fully remote capacity. This role drives qualified leads through multi-channel campaigns and data-driven strategies across paid search, social media, email, and content optimization.

You will own SEM, social ads, SEO, analytics, and CRO, partnering with content creators and sales to align campaigns with aggressive growth targets. A minimum of 6 years in digital marketing is required.

Qualifications

• Minimum 6 years of digital marketing experience with a proven growth track record.
• Hands-on SEM, social ads, and SEO campaigns demonstrated.
• Proficiency with marketing analytics tools and dashboards.
• Strong understanding of customer journey mapping and CRO.

Responsibilities

• Develop and implement digital marketing strategies focused on growth.
• Manage and optimize paid advertising across Google Ads and social platforms.
• Oversee SEO initiatives to boost organic visibility and traffic.
• Analyze campaign data and provide actionable insights to improve ROI.
• Collaborate with content, design, and sales to align initiatives.

Skills

Digital marketing

Growth acquisition

Paid search (SEM)

Social media ads

SEO

Analytics

CRO

Customer journey mapping

Leadership

Tools

Google Analytics

Adobe Analytics

Job description

About the Role

Our client is seeking a strategic and data-driven Digital Marketing Manager to lead their growth and acquisition efforts in a fully remote capacity. This role is essential for driving qualified leads and customer acquisition through innovative digital marketing campaigns. You will be responsible for developing and executing strategies across various channels, including paid search, social media, email marketing, and content optimization. This is an exceptional opportunity for a growth-focused marketer who thrives in a remote-first environment and is passionate about leveraging data to achieve measurable business results.

Key Responsibilities

• Develop and implement comprehensive digital marketing strategies focused on customer acquisition and growth.
• Manage and optimize paid advertising campaigns across Google Ads, social media platforms, and other relevant channels.
• Oversee SEO initiatives to improve organic search visibility and drive targeted traffic.
• Analyze campaign performance data, identify trends, and provide actionable insights to optimize ROI.
• Collaborate with content creators, designers, and sales teams to ensure cohesive and effective marketing initiatives.

Requirements

• Minimum 6 years of experience in digital marketing , with a proven track record in growth and acquisition strategies.
• Hands-on experience managing paid search (SEM), social media advertising, and SEO campaigns.
• Proficiency with marketing analytics tools such as Google Analytics, Adobe Analytics, and various ad platform dashboards.
• Strong understanding of customer journey mapping and conversion rate optimization (CRO).
• Excellent analytical, strategic thinking, and leadership skills.

Benefits

• Highly competitive annual salary and significant performance-based bonuses.
• Fully remote work arrangement with flexible global hours.
• Comprehensive health, dental, and vision insurance.
• Generous budget for professional development, courses, and conferences.
• A fast-paced, innovative, and collaborative team culture focused on aggressive growth.