Digital Marketing Manager - Media

Placements24; Cape Town; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Remote work

Performance bonuses

Profit sharing

Health insurance

Dental insurance

Vision insurance

Professional development budget

Collaborative remote culture

Job summary

Placements24 is seeking an experienced Digital Marketing Manager to lead our online presence strategy for a global audience. This fully remote role focuses on driving engagement, lead generation, and brand awareness across SEO, SEM, social media, email, and content.

You will leverage analytics to optimize campaigns, collaborate with content creators and product teams, and ensure a cohesive digital experience from anywhere.

Qualifications

• Bachelor’s degree in Marketing or related field.
• 5+ years of digital marketing experience with strategy & execution.
• Proven expertise in SEO, SEM, social media, email & content planning.
• Proficient with Google Analytics, Google Ads, and marketing automation.

Responsibilities

• Develop and execute a comprehensive digital marketing strategy across online channels.
• Manage and optimize paid advertising campaigns (SEM, social) for ROI.
• Oversee SEO, keyword research, and content optimization.
• Develop and manage social media content calendar.
• Analyze website traffic and campaign performance using analytics.
• Collaborate with creators, designers, and product teams to ensure brand consistency.

Skills

SEO

SEM

Social media

Email marketing

Content strategy

Analytics

Marketing automation

Remote collaboration

Education

Bachelor's degree in Marketing, Digital Media, Communications, or a related field

Tools

Google Analytics

Google Ads

Social media management platforms

Marketing automation software

Job description

About the Role

Our client is seeking an experienced and innovative Digital Marketing Manager to lead their online presence strategy. This fully remote role is critical for driving engagement, lead generation, and brand awareness within the media sector. You will be responsible for overseeing all digital marketing channels, including SEO, SEM, social media, email marketing, and content strategy, to achieve ambitious growth targets. The successful candidate will leverage data analytics to inform decisions, optimize campaigns, and ensure a cohesive and impactful digital experience for our global audience, working from anywhere.

Key Responsibilities

• Develop and execute a comprehensive digital marketing strategy across all online channels to drive audience engagement and conversions.
• Manage and optimize paid advertising campaigns (SEM, social media ads) for maximum ROI.
• Oversee SEO efforts, keyword research, and content optimization to improve search engine rankings for target keywords.
• Develop and manage the social media content calendar, fostering community engagement and brand advocacy.
• Analyze website traffic, campaign performance, and user behavior using analytics tools to derive actionable insights.
• Collaborate with content creators, designers, and product teams to ensure brand consistency and message alignment across all digital touchpoints.

Requirements

• Bachelor's degree in Marketing, Digital Media, Communications, or a related field.
• 5+ years of progressive experience in digital marketing, with a focus on strategy and execution.
• Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and marketing automation software.
• Strong analytical skills and the ability to interpret data to drive marketing decisions.
• Excellent project management and communication skills, suited for a remote-first environment.

Benefits

• Highly competitive salary with remote work flexibility.
• Generous performance-based bonuses and profit-sharing opportunities.
• Comprehensive health, dental, and vision insurance plans.
• Professional development budget for courses, certifications, and conferences.
• A vibrant, inclusive, and collaborative remote culture that values innovation and autonomy.