Performance Marketing Specialist

Placements24; Mtubatuba Local Municipality; Hybrid; ZAR 300,000 - 600,000; Full time

Benefits offered by this job

Performance bonuses

Fully remote

Health, dental, vision insurance

Professional development allowance

Data-driven culture

Job summary

Placements24 is seeking a Performance Marketing Specialist to join their team in a fully remote role. This position focuses on ROI through paid campaigns across Google, Facebook, LinkedIn, and more. You will analyze data, optimize spend, and drive high-quality leads and customer acquisition.

Ideal candidates bring hands-on experience with major ad platforms, strong analytics, and a results-driven mindset. The role offers remote work with flexibility and growth opportunities.

Qualifications

• Experience in performance marketing or paid media roles.
• Hands-on with Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager.
• Strong understanding of performance metrics, attribution, and CRO.
• Proficiency in Google Analytics to track and analyze data.
• Analytical mindset with meticulous attention to detail.
• Bachelor's degree in marketing, economics, statistics, or related field preferred.

Responsibilities

• Develop, manage, and optimize paid digital marketing campaigns across multiple platforms.
• Perform keyword research, audience segmentation, and A/B testing.
• Monitor campaigns daily and adjust based on CTR, CPC, CPA, and ROAS.
• Manage budgets to maximize performance goals across channels.
• Collaborate with content and creative teams for effective ad copy and creatives.
• Generate reports with insights and recommendations for stakeholders.

Skills

Performance marketing

Paid media

Analytics

A/B testing

CRO

Attribution models

Conversion optimization

Data-driven decision making

Education

Bachelor's degree in Marketing, Economics, Statistics, or related quantitative field

Tools

Google Ads

Facebook Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

About the Role

Our client is looking for a highly analytical and data-driven Performance Marketing Specialist to join their team, working remotely. This role focuses on maximizing return on investment (ROI) through targeted paid advertising campaigns across various digital channels. You will be responsible for planning, implementing, managing, and optimizing campaigns to drive qualified leads and customer acquisition. This is a key role for someone passionate about leveraging data to achieve measurable marketing success and who thrives in a remote work environment.

Key Responsibilities

• Develop, execute, and manage paid digital marketing campaigns across platforms such as Google Ads, Bing Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct thorough keyword research, audience segmentation, and A/B testing to optimize campaign performance and ad spend.
• Monitor campaign performance daily, analyzing key metrics such as CTR, CPC, CPA, and ROAS, and implementing data-driven adjustments.
• Manage campaign budgets effectively, ensuring optimal allocation across channels to achieve performance goals.
• Collaborate with content and creative teams to develop compelling ad copy and visually appealing creatives that resonate with target audiences.
• Generate regular reports on campaign performance, providing insights and recommendations for continuous improvement to stakeholders.

Requirements

• Proven experience as a Performance Marketing Specialist or in a similar paid media role.
• Hands-on experience with major advertising platforms (Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager).
• Strong understanding of performance marketing metrics , attribution models, and conversion rate optimization (CRO).
• Proficiency in using analytics tools like Google Analytics to track and analyze campaign data.
• Excellent analytical and problem-solving skills, with a meticulous attention to detail.
• Bachelor's degree in Marketing, Economics, Statistics, or a related quantitative field is preferred.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work opportunity , allowing flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Generous allowance for professional development and online courses.
• A culture that values data-driven decision-making and continuous optimization.