Digital Advertising Specialist

Placements24; Soweto; Hybrid; ZAR 360,000 - 480,000; Full time

Benefits offered by this job

Competitive salary

Health benefits

Professional development

Collaborative environment

Paid time off

Job summary

Placements24 is seeking a Digital Advertising Specialist in Soweto to plan, execute, and optimize paid campaigns across Google, Facebook, Instagram, and LinkedIn. You will target audiences, monitor metrics, and drive qualified traffic and conversions in a hybrid Soweto-based role.

The ideal candidate has proven PPC experience, strong analytics skills, and a Bachelor’s degree in marketing or related field. Hybrid work and growth opportunities are offered in Gauteng.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or a related field.
• Proven experience managing paid advertising campaigns on major platforms.
• Strong knowledge of PPC principles, bidding strategies, and conversion tracking.
• Experience with analytics tools (e.g., Google Analytics) to measure campaign performance.

Responsibilities

• Plan, create, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct keyword research and audience targeting to maximize campaign effectiveness and ROI.
• Monitor campaign performance, analyze data, and generate regular reports on key metrics (CTR, CPC, CPA, ROAS).
• Implement A/B testing for ad copy, creatives, and landing pages to improve campaign results.
• Manage advertising budgets effectively and ensure spending aligns with campaign goals.
• Stay up-to-date with trends and best practices in digital advertising and ad technologies.

Skills

Digital advertising

PPC

Campaign management

Analytics

Education

Bachelor's degree in Marketing/Advertising/Business

Tools

Google Ads

Facebook Ads Manager

Google Analytics

LinkedIn Ads

Job description

About the Role

Our client is looking for a results-driven Digital Advertising Specialist to join their innovative marketing team in Soweto. This role will focus on planning, executing, and optimizing paid advertising campaigns across various digital platforms to achieve marketing objectives. You will leverage your expertise in PPC, social media advertising, and ad network management to drive qualified traffic and conversions. This is an excellent opportunity to make a significant impact in a hybrid work setting, contributing to the company's online growth and customer acquisition efforts within the Gauteng region.

Key Responsibilities

• Plan, create, manage, and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
• Conduct keyword research and audience targeting to maximize campaign effectiveness and ROI.
• Monitor campaign performance, analyze data, and generate regular reports on key metrics (e.g., CTR, CPC, CPA, ROAS).
• Implement A/B testing for ad copy, creatives, and landing pages to continuously improve campaign results.
• Manage advertising budgets effectively and ensure spending aligns with campaign goals.
• Stay up-to-date with the latest trends and best practices in digital advertising and ad technologies.

Requirements

• Proven experience as a Digital Advertising Specialist or similar role.
• Proficiency in managing paid advertising campaigns on major platforms (Google Ads, Facebook Ads Manager, etc.).
• Strong understanding of PPC principles, bidding strategies, and conversion tracking.
• Experience with analytics tools (e.g., Google Analytics) to measure campaign performance.
• Excellent analytical and problem-solving skills.
• Bachelor's degree in Marketing, Advertising, Business, or a related field.

Benefits

• Competitive salary and performance-based incentives.
• Comprehensive health and wellness benefits.
• Opportunities for professional development and advanced training in digital advertising.
• A collaborative and dynamic work environment in Soweto.
• Paid time off and company-sponsored events.