Paid Search Specialist (SEM)

Placements24; Mbombela (Nelspruit); Hybrid; ZAR 300,000 - 420,000; Full time

Benefits offered by this job

Health insurance

Dental insurance

Vision insurance

Hybrid work model

Job summary

Placements24 in Nelspruit is seeking a results-driven Paid Search Specialist (SEM) to manage and optimize PPC campaigns across Google Ads and Bing Ads. You will develop, implement, and analyze SEM strategies to drive qualified traffic and conversions.

The ideal candidate has a strong analytical mindset, expertise in PPC bidding strategies, and a proven ability to maximize ROI. This role emphasizes lead generation and revenue growth through effective paid search initiatives.

Qualifications

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• 3-5 years of hands-on experience managing large-scale PPC campaigns.
• Certified in Google Ads and familiar with Bing Ads.
• Proficiency with web analytics tools (e.g., Google Analytics) and bid management platforms.
• Strong analytical skills and the ability to interpret complex data to make data-driven decisions.
• Excellent understanding of keyword research, ad copywriting, and landing page optimization.

Responsibilities

• Develop, execute, and manage highly effective pay-per-click (PPC) campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Conduct keyword research, audience targeting, and ad copywriting to optimize campaign performance and ad relevance.
• Monitor campaign budgets, bidding strategies, and performance metrics daily to ensure optimal ROI.
• Analyze campaign data to identify trends, insights, and opportunities for optimization and growth.
• Perform A/B testing on ad copy, landing pages, and targeting parameters to improve conversion rates.
• Provide regular reports on campaign performance, key learnings, and strategic recommendations to the marketing team in Nelspruit .

Skills

PPC management

Analytical mindset

Google Ads

Bing Ads

Web analytics

Education

Bachelor's degree in Marketing/Business/Economics

Tools

Google Analytics

Bid management platforms

Job description

About the Role

Our client is looking for a results-driven Paid Search Specialist (SEM) to manage and optimize their pay-per-click advertising campaigns. Working from Nelspruit , you will be responsible for developing, implementing, and analyzing SEM strategies across platforms like Google Ads and Bing Ads to drive qualified traffic and conversions. The ideal candidate has a strong analytical mindset, a deep understanding of PPC bidding strategies, and a proven ability to maximize campaign ROI. This role is critical in generating leads and driving revenue through effective paid search initiatives.

Key Responsibilities

• Develop, execute, and manage highly effective pay-per-click (PPC) campaigns across Google Ads, Bing Ads, and other relevant platforms.
• Conduct keyword research, audience targeting, and ad copywriting to optimize campaign performance and ad relevance.
• Monitor campaign budgets, bidding strategies, and performance metrics daily to ensure optimal ROI.
• Analyze campaign data to identify trends, insights, and opportunities for optimization and growth.
• Perform A/B testing on ad copy, landing pages, and targeting parameters to improve conversion rates.
• Provide regular reports on campaign performance, key learnings, and strategic recommendations to the marketing team in Nelspruit .

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related quantitative field.
• 3-5 years of hands-on experience managing large-scale PPC campaigns.
• Certified in Google Ads and familiar with Bing Ads.
• Proficiency with web analytics tools (e.g., Google Analytics) and bid management platforms.
• Strong analytical skills and the ability to interpret complex data to make data-driven decisions.
• Excellent understanding of keyword research, ad copywriting, and landing page optimization.

Benefits

• Competitive salary with performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Opportunities for advanced training and certifications in SEM.
• Hybrid work model for enhanced flexibility.
• A collaborative and data-driven work environment in Nelspruit .