Digital Advertising Specialist (PPC)

Placements24; East London; Presencial; ZAR 480.000 - 720.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Medical aid

Pension

Career growth opportunities

Descripción de la vacante

Placements24 is seeking a skilled Digital Advertising Specialist to manage PPC campaigns in East London, Eastern Cape. You will drive targeted traffic, generate leads, and maximize ROI through strategic paid search initiatives.

The ideal candidate will have 3–5 years of PPC experience, strong analytical skills, and a proven track record with Google Ads, Bing Ads, and Google Analytics. Join a dynamic marketing team and contribute to the company’s growth in East London.

Formación

• Bachelor's degree in Marketing, Business, Economics or related field.
• 3–5 years of PPC campaign management experience.
• Proven track record in profitable paid search campaigns.
• Strong knowledge of Google Ads, Bing Ads and other PPC platforms.
• Proficiency with keyword research tools and bid management platforms.
• Strong analytical skills with Google Analytics or similar tools.
• Excellent copywriting and A/B testing skills.
• Ability to manage budgets and optimize for performance.

Responsabilidades

• Develop, implement, and manage PPC campaigns across Google Ads and Bing Ads.
• Conduct keyword research and competitor analysis to identify opportunities.
• Write compelling ad copy and optimize landing page strategies.
• Monitor performance daily; adjust bids, budgets, and targeting to meet KPIs.
• Analyze data and provide reports with actionable insights to stakeholders.
• Manage and allocate PPC budgets to maximize ROI.
• Stay current with paid search trends, algorithms, and best practices.
• Collaborate with content/design teams for cohesive messaging.
• Test new advertising channels and strategies.
• Contribute to the overall digital marketing strategy.

Conocimientos

Analytical mindset

Copywriting

Campaign optimization

Budget management

Reporting to stakeholders

Educación

Bachelor's degree in Marketing, Business, Economics

Herramientas

Google Ads

Bing Ads

Google Analytics

Bid management platforms

Keyword research tools

Descripción del empleo

About the Role

Our client, a leading online retailer, is seeking a skilled Digital Advertising Specialist to manage and optimize their Pay-Per-Click (PPC) campaigns in East London, Eastern Cape . This role is critical for driving targeted traffic, generating leads, and maximizing ROI through strategic paid search initiatives. The ideal candidate possesses a strong analytical mindset, hands-on experience with PPC platforms, and a deep understanding of keyword research, ad copywriting, and campaign optimization techniques. Join a dynamic marketing team in East London and play a key role in the company's digital growth strategy.

Key Responsibilities

• Develop, implement, and manage highly effective PPC campaigns across platforms like Google Ads and Bing Ads.
• Conduct in-depth keyword research and competitor analysis to identify strategic opportunities.
• Write compelling and conversion-focused ad copy and create effective landing page strategies.
• Monitor campaign performance daily, optimizing bids, budgets, and targeting to achieve KPIs.
• Analyze campaign data and provide regular reports with actionable insights and recommendations to stakeholders.
• Manage and allocate PPC budgets effectively to maximize ROI.
• Stay up-to-date with the latest trends, algorithm changes, and best practices in paid search marketing.
• Collaborate with the content and design teams to ensure cohesive campaign messaging and creative assets.
• Explore and test new advertising channels and strategies.
• Contribute to the overall digital marketing strategy of the company.

Requirements

• Requirements Bachelor's degree in Marketing, Business, Economics, or a related field.
• Minimum of 3-5 years of experience specifically in managing PPC campaigns.
• Proven track record of success in driving profitable paid search campaigns.
• In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms.
• Proficiency with keyword research tools and bid management platforms.
• Strong analytical skills with experience in Google Analytics or similar tools.
• Excellent copywriting and A/B testing skills.
• Ability to manage budgets and optimize for performance.
• Strong communication and reporting skills.
• Familiarity with the Eastern Cape market is a plus.

Benefits

Our client offers a competitive salary, comprehensive benefits including medical aid and pension, and opportunities for professional growth within a dynamic retail environment in East London . You will work with a talented team, have access to industry-leading advertising tools, and contribute directly to the company's success. Enjoy the vibrant coastal lifestyle of the Eastern Cape while advancing your career.