PPC Campaigns Lead – ROI-Driven Digital Ads

Placements24; East London; On-site; ZAR 480,000 - 720,000; Full time

Benefits offered by this job

Medical aid

Pension

Career growth opportunities

Job summary

Placements24 is seeking a skilled Digital Advertising Specialist to manage PPC campaigns in East London, Eastern Cape. You will drive targeted traffic, generate leads, and maximize ROI through strategic paid search initiatives.

The ideal candidate will have 3–5 years of PPC experience, strong analytical skills, and a proven track record with Google Ads, Bing Ads, and Google Analytics. Join a dynamic marketing team and contribute to the company’s growth in East London.

Qualifications

• Bachelor's degree in Marketing, Business, Economics or related field.
• 3–5 years of PPC campaign management experience.
• Proven track record in profitable paid search campaigns.
• Strong knowledge of Google Ads, Bing Ads and other PPC platforms.
• Proficiency with keyword research tools and bid management platforms.
• Strong analytical skills with Google Analytics or similar tools.
• Excellent copywriting and A/B testing skills.
• Ability to manage budgets and optimize for performance.

Responsibilities

• Develop, implement, and manage PPC campaigns across Google Ads and Bing Ads.
• Conduct keyword research and competitor analysis to identify opportunities.
• Write compelling ad copy and optimize landing page strategies.
• Monitor performance daily; adjust bids, budgets, and targeting to meet KPIs.
• Analyze data and provide reports with actionable insights to stakeholders.
• Manage and allocate PPC budgets to maximize ROI.
• Stay current with paid search trends, algorithms, and best practices.
• Collaborate with content/design teams for cohesive messaging.
• Test new advertising channels and strategies.
• Contribute to the overall digital marketing strategy.

Skills

Analytical mindset

Copywriting

Campaign optimization

Budget management

Reporting to stakeholders

Education

Bachelor's degree in Marketing, Business, Economics

Tools

Google Ads

Bing Ads

Google Analytics

Bid management platforms

Keyword research tools

Job description

Placements24 is seeking a skilled Digital Advertising Specialist to manage PPC campaigns in East London, Eastern Cape. You will drive targeted traffic, generate leads, and maximize ROI through strategic paid search initiatives.

The ideal candidate will have 3–5 years of PPC experience, strong analytical skills, and a proven track record with Google Ads, Bing Ads, and Google Analytics. Join a dynamic marketing team and contribute to the company’s growth in East London.