Paid Search (PPC) Specialist - Google Ads Expert

Placements24; Sandton; Hybride; ZAR 480 000 - 720 000; Plein temps

Avantages offerts par ce poste

Medical aid

Retirement fund contributions

Hybrid/Remote work flexibility

Professional development

Résumé du poste

Placements24 in Sandton, Gauteng, is seeking a results-driven Paid Search (PPC) Specialist to manage and optimize campaigns for diverse clients. You will drive ROI through Google Ads and other platforms, with strong analysis, reporting, and strategic recommendations.

This hybrid role allows remote work with in-office collaboration in Sandton. The ideal candidate has 3+ years of hands-on PPC management, Google Ads certification (preferred), and proficiency with SEMrush/SpyFu.

Qualifications

• Bachelor’s degree in Marketing, Business, Economics, or a related field.
• Minimum of 3 years hands-on experience managing paid search campaigns.
• Proven expertise in Google Ads and understanding of its campaign types.
• Google Ads certification is highly preferred.
• Proficiency with PPC management tools such as SEMrush and SpyFu.
• Strong analytical skills to interpret data and derive insights.
• Excellent written and verbal communication; able to present performance clearly.
• Detail-oriented with strong organizational and time-management skills.
• Experience with other paid media channels is a plus.
• Proactive and results-driven mindset.

Responsabilités

• Develop, implement, and manage paid search campaigns across Google Ads, Bing Ads, and other PPC platforms.
• Conduct keyword research, audience segmentation, and competitor analysis to inform strategy.
• Create compelling ad copy and landing page recommendations to optimize CTR and conversions.
• Continuously monitor and optimize performance, adjust bids, budgets, targeting, and creatives.
• Perform in-depth A/B testing on ads, keywords, and landing pages.
• Manage client PPC budgets and forecast spend efficiently.
• Generate detailed performance reports with insights and recommendations.
• Stay updated on trends, best practices, and algorithm updates.
• Collaborate with SEO, Social Media, and Content teams for integrated campaigns.
• Identify opportunities for campaign expansion and new channels.

Connaissances

Google Ads

Campaign optimization

Data analysis

Communication

Budget management

Formation

Bachelor’s degree in Marketing/Business/Economics

Outils

SEMrush

SpyFu

Description du poste

About the Role

Our client, a dynamic performance marketing agency, is seeking a highly skilled and results-oriented Paid Search (PPC) Specialist to manage and optimize campaigns for a diverse portfolio of clients. This role is crucial for driving measurable results through paid search channels, focusing on maximizing ROI and achieving client objectives. The ideal candidate possesses a deep understanding of Google Ads and other PPC platforms, excellent analytical skills, and a passion for staying ahead of industry trends. You will be responsible for campaign strategy, execution, optimization, and reporting, ensuring that client budgets are managed effectively and performance targets are consistently met. This hybrid position offers the flexibility to work remotely, complemented by in-office collaboration at our **Sandton, Gauteng** location.

Key Responsibilities

• Develop, implement, and manage paid search campaigns across Google Ads, Bing Ads, and other relevant PPC platforms.
• Conduct thorough keyword research, audience segmentation, and competitor analysis to inform campaign strategy.
• Create compelling ad copy and landing page recommendations to optimize click-through rates (CTR) and conversion rates.
• Continuously monitor and optimize campaign performance, adjusting bids, budgets, targeting, and ad creatives to maximize ROI.
• Perform in-depth A/B testing on ad variations, keywords, and landing pages to drive incremental improvements.
• Manage client PPC budgets effectively, ensuring efficient spend and accurate forecasting.
• Generate detailed performance reports, providing clear insights, analysis, and strategic recommendations to clients and internal stakeholders.
• Stay up-to-date with the latest trends, best practices, and algorithm updates in the paid search landscape.
• Collaborate with other marketing teams (SEO, Social Media, Content) to ensure integrated campaign strategies.
• Identify opportunities for campaign expansion and new channel exploration.

Requirements

• Bachelor's degree in Marketing, Business, Economics, or a related field.
• Minimum of 3 years of hands-on experience managing paid search (PPC) campaigns.
• Proven expertise in Google Ads, including a strong understanding of its various features and campaign types.
• Certification in Google Ads is highly preferred.
• Proficiency with PPC management and optimization tools (e.g., SEMrush, SpyFu, or similar).
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Excellent written and verbal communication skills, with the ability to present campaign performance effectively.
• Detail-oriented with strong organizational and time-management skills.
• Experience with other paid media channels (e.g., social media advertising) is a plus.
• Proactive and results-driven mindset.

Benefits

Our client offers a competitive salary and a comprehensive benefits package, including medical aid and retirement fund contributions. This hybrid role provides the flexibility of remote work alongside collaborative in-office sessions at our modern **Sandton, Gauteng** office. Employees have access to ongoing professional development, training programs, and opportunities for career advancement within a leading digital marketing agency. Join a high-performing team and work with exciting brands. Enjoy generous paid time off and a dynamic work culture.