Digital Campaign Manager - Performance Driven

Placements24; East London; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Medical aid

Retirement contributions

Performance-based bonuses

Hybrid work (remote + office)

Job summary

Placements24 is seeking a Digital Campaign Manager to lead planning, execution and optimization of multi-channel digital campaigns in East London. The role targets lead generation, customer acquisition, and brand engagement within the financial services sector.

You will drive campaigns across Google Ads, social networks, and email initiatives, using analytics to maximize ROI and performance. A strong analytical, creative mindset and cross-functional collaboration are essential.

Qualifications

• Bachelor's degree in Marketing or related field required.
• 4–6 years of experience in digital campaign management with performance focus.
• Proven expertise with Google Ads, Facebook Ads, and other digital platforms.
• Strong knowledge of SEO, SEM, content marketing and email marketing.
• Proficiency in web analytics tools such as Google Analytics.
• Excellent analytical skills to drive optimization and ROI.
• Strong copywriting and communication abilities.
• Exceptional organizational and project management skills.
• Independent worker with collaborative team mindset.
• Experience in the financial services sector is a plus.

Responsibilities

• Develop and implement digital marketing campaign strategies aligned with business objectives.
• Manage and optimize paid campaigns across Google, social networks, and display networks.
• Perform keyword research, audience segmentation, and bid management for performance.
• Create compelling ad copy and landing pages with creative teams.
• Monitor campaign metrics daily and prepare regular performance reports.
• Generate actionable insights for ongoing optimization and ROI growth.
• Collaborate with marketing, sales, and product teams for alignment.
• Stay updated on trends, tools, and best practices in digital marketing.
• Manage budgets to maximize impact and efficiency.
• Conduct A/B testing on various campaign elements to lift results.

Skills

Analytics

Copywriting

Project management

Team collaboration

Performance marketing

Education

Bachelor's degree in Marketing, Business Administration, Communications, or related field

Tools

Google Ads

Facebook Ads

Google Analytics

SEO/SEM tools

Job description

About the Role

Our client, a leading financial services provider, is seeking a results-oriented Digital Campaign Manager to join their marketing team in East London, Eastern Cape . This role is responsible for planning, executing, and optimizing digital marketing campaigns across various channels to drive lead generation, customer acquisition, and brand engagement. You will leverage your expertise in digital advertising platforms, analytics, and campaign management tools to ensure maximum campaign effectiveness and ROI. The ideal candidate is highly analytical, creative, and possesses a strong understanding of the digital marketing landscape within the financial services sector. This is an exciting opportunity to contribute to the success of a reputable organization in East London .

Key Responsibilities

• Develop and implement comprehensive digital marketing campaign strategies aligned with business objectives.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, social media networks, and display advertising networks.
• Conduct keyword research, audience segmentation, and bid management to maximize campaign performance and efficiency.
• Create compelling ad copy and landing pages in collaboration with creative teams.
• Monitor campaign performance daily, analyzing key metrics (e.g., CTR, CPC, CPA, ROAS) and providing regular performance reports.
• Generate actionable insights and recommendations for continuous campaign optimization.
• Collaborate with internal stakeholders, including marketing, sales, and product teams, to ensure campaign alignment and success.
• Stay up-to-date with the latest trends, technologies, and best practices in digital marketing and advertising.
• Manage campaign budgets effectively, ensuring optimal allocation of resources for maximum impact.
• Conduct A/B testing on various campaign elements to improve performance.
• Ensure all campaigns comply with industry regulations and company policies in East London .

Requirements

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 4-6 years of experience in digital campaign management, with a strong focus on performance marketing.
• Proven expertise in managing Google Ads, Facebook Ads, and other digital advertising platforms.
• Strong understanding of SEO, SEM, content marketing, and email marketing principles.
• Proficiency in web analytics tools such as Google Analytics.
• Excellent analytical skills and the ability to interpret data to drive campaign optimization.
• Strong copywriting and communication skills.
• Exceptional organizational and project management skills.
• Ability to work effectively both independently and as part of a collaborative team.
• Experience in the financial services sector and familiarity with the East London market is a plus.

Benefits

• Our client offers a competitive salary, performance-based bonuses, and a comprehensive benefits package including medical aid and retirement contributions.
• This hybrid role offers flexibility, allowing for both remote work and in-office collaboration in our modern East London office.
• We are committed to professional development and provide ongoing training opportunities to enhance skills.
• Join a dedicated marketing team focused on driving measurable results.