Digital Advertising Manager

Placements24; Mossel Bay; On-site; ZAR 600,000 - 900,000; Full time

Job summary

Placements24 is seeking a highly analytical Digital Advertising Manager in Mossel Bay to lead paid campaigns across Google, Facebook, LinkedIn and other channels. You will optimize campaigns for qualified traffic, leads and ROI, and report on performance with a data-driven mindset.

The role requires 4+ years managing large paid budgets, strong analytics, and CRO expertise. Join a dynamic, results-focused team and drive growth locally in Mossel Bay.

Qualifications

• 4+ years of hands-on experience managing significant paid advertising budgets.
• Proven expertise in Google Ads, Facebook Ads Manager, and other major platforms.
• Strong analytical skills and ability to derive insights from data.

Responsibilities

• Develop, implement, and manage paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
• Conduct keyword research, audience segmentation, and bid management to optimize campaign performance and CPA.
• Monitor campaign performance daily, analyzing CTR, CPC, conversion rates, and ROAS.
• Create compelling ad copy and creative assets, working with design teams as needed.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve results.
• Stay up-to-date with the latest trends and best practices in digital advertising and paid media.

Skills

Paid advertising

Google Ads

Facebook Ads

Analytics

CRO

Education

Bachelor's degree in Marketing/Business/Statistics

Tools

Google Analytics

Google Ads Manager

Job description

About the Role

Our client is looking for a highly analytical and results-oriented Digital Advertising Manager to oversee all paid advertising campaigns in Mossel Bay . This role is critical for driving qualified traffic, generating leads, and maximizing ROI through strategic management of PPC, social media ads, and other paid digital channels. You will be responsible for campaign strategy, execution, optimization, and reporting, ensuring our advertising spend is highly effective and contributes significantly to business growth. This is a key position for an experienced digital marketer who excels in performance-driven environments.

Key Responsibilities

• Develop, implement, and manage paid digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Conduct keyword research, audience segmentation, and bid management to optimize campaign performance and CPA.
• Monitor campaign performance daily, analyzing key metrics like CTR, CPC, conversion rates, and ROAS.
• Create compelling ad copy and creative assets, working with design teams as needed.
• Conduct A/B testing on ad creatives, landing pages, and targeting parameters to improve results.
• Stay up-to-date with the latest trends and best practices in digital advertising and paid media.

Requirements

• Bachelor's degree in Marketing, Business, Statistics, or a related field.
• 4+ years of hands-on experience managing significant paid advertising budgets.
• Proven expertise in Google Ads, Facebook Ads Manager, and other major advertising platforms.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Proficiency with web analytics tools (e.g., Google Analytics).
• Excellent knowledge of conversion rate optimization (CRO) principles.

Benefits

• Highly competitive salary with performance-based bonuses.
• Comprehensive health, dental, and vision insurance.
• Opportunities for continuous learning and professional certification.
• A dynamic and results-focused work environment in Mossel Bay .
• Paid time off and company-sponsored events.