Social Media Campaign Specialist

Placements24; Benoni; Híbrido; ZAR 300.000 - 480.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid work arrangement

Descripción de la vacante

Placements24 in Benoni is seeking a creative Social Media Campaign Specialist to lead end-to-end campaigns for our e-commerce partner. You will craft narratives, select platforms, and ensure seamless execution from conception to reporting, with collaborative support from the marketing team.

The role emphasizes data-driven optimization, audience targeting, and compelling ad copy. A hybrid work arrangement offers flexibility while driving performance across channels.

Formación

• Proven experience in managing and executing social media campaigns.
• Strong planning, audience segmentation and AB testing knowledge.
• Proficient with Facebook Ads Manager and Instagram Ads.
• Excellent copywriting and creative messaging skills.
• Data analytics experience with social media metrics tools.

Responsabilidades

• Design, plan, and execute targeted social media campaigns across platforms.
• Develop campaign creative, including ad copy, visuals, and video concepts.
• Manage campaign budgets, bidding strategies, and targeting parameters to maximize ROI.
• Monitor campaign performance daily and adjust for optimization.
• Collaborate with content creators and designers for coherence.
• Analyze data and prepare performance reports with insights and recommendations.
• Stay updated with latest social media advertising trends and platform changes.

Conocimientos

Campaign management

Campaign planning

A/B testing

Copywriting

Data analytics

Educación

Bachelor's degree in Marketing/Advertising or related field

Descripción del empleo

About the Role

Our client is seeking a creative and results-oriented Social Media Campaign Specialist to join their team in Benoni . This role focuses on conceptualizing, executing, and optimizing social media campaigns to drive engagement, brand awareness, and conversions for their e-commerce business. You will work on developing campaign narratives, selecting appropriate platforms, and ensuring seamless execution from start to finish. This hybrid role offers the chance to collaborate closely with the marketing team while enjoying some flexibility.

Key Responsibilities

• Design, plan, and execute targeted social media campaigns across various platforms (Facebook, Instagram, Twitter, etc.).
• Develop compelling campaign creative, including ad copy, visuals, and video concepts.
• Manage campaign budgets, bidding strategies, and targeting parameters to maximize ROI.
• Monitor campaign performance daily, making data-driven adjustments to optimize results.
• Collaborate with content creators, designers, and other stakeholders to ensure campaign coherence.
• Analyze campaign data and provide comprehensive reports on performance, insights, and recommendations.
• Stay up-to-date with the latest social media advertising trends and platform updates.

Requirements

• Proven experience in managing and executing successful social media advertising campaigns.
• Strong understanding of campaign planning, audience segmentation, and A/B testing methodologies.
• Proficiency with social media advertising platforms (e.g., Facebook Ads Manager, Instagram Ads).
• Excellent copywriting and creative skills for campaign messaging.
• Data analysis skills and experience with social media analytics tools.
• Bachelor's degree in Marketing, Advertising, or a related field, or equivalent practical experience.

Benefits

• Competitive salary with performance-based incentives.
• Hybrid work arrangement for a balanced work-life integration.
• Opportunities for professional development in campaign management and digital advertising.
• Access to cutting-edge campaign management tools and resources.
• A collaborative and innovative team environment.