Hybrid E-commerce Marketing Specialist

Placements24; South Africa; Hybrid; ZAR 320,000 - 460,000; Full time

Benefits offered by this job

Hybrid work model

Health benefits

Professional development

Dynamic team in Pretoria

Job summary

Placements24 in Pretoria, Gauteng is seeking a data-driven E-commerce Marketing Specialist to drive online sales, customer acquisition, and brand visibility across SEO, SEM, email marketing, and social media. You will optimize campaigns for ROI, collaborate with content creators, analyze performance with Google Analytics, and support CRO and landing page optimization in a fast-paced hybrid role.

Ideal candidates have 3+ years in e-commerce marketing, hands-on experience with Google Ads/Facebook

Qualifications

• 3+ years in e-commerce marketing.
• Proven experience with SEO/SEM tools and GA.
• Hands-on with Google Ads and Facebook Ads Manager.
• Experience with email platforms like Mailchimp or Klaviyo.
• Strong analytical and reporting skills.
• Knowledge of CRO and A/B testing.
• Excellent communication and collaboration.

Responsibilities

• Develop and manage online marketing campaigns across SEO, SEM, paid social, and email.
• Conduct keyword research and apply SEO best practices to boost organic rankings.
• Manage and optimize paid campaigns to hit CPA, ROAS, and conversion targets.
• Create engaging emails and automated customer journeys to nurture leads.
• Analyze performance data with Google Analytics to drive optimization.
• Collaborate with content creators and designers on assets and landing pages.
• Stay updated on digital marketing trends in e-commerce.
• Prepare performance reports for management with insights and recommendations.

Skills

SEO

SEM

Email marketing

Social media

Google Ads

Facebook Ads

Analytics

CRO

A/B testing

Team collaboration

Education

Bachelor's degree in Marketing or related field

Digital marketing certification

Tools

Google Analytics

Google Ads

Facebook Ads Manager

SEMrush

Ahrefs

Mailchimp

Klaviyo

Job description

Placements24 in Pretoria, Gauteng is seeking a data-driven E-commerce Marketing Specialist to drive online sales, customer acquisition, and brand visibility across SEO, SEM, email marketing, and social media. You will optimize campaigns for ROI, collaborate with content creators, analyze performance with Google Analytics, and support CRO and landing page optimization in a fast-paced hybrid role.

Ideal candidates have 3+ years in e-commerce marketing, hands-on experience with Google Ads/Facebook