E-commerce Analytics & CRO Specialist

Placements24; Paarl; Hybrid; ZAR 350,000 - 650,000; Full time

Benefits offered by this job

Hybrid work

Professional development

Growth opportunities

Competitive salary

Job summary

Placements24 is seeking an E-commerce Analyst & Optimization Specialist for a Paarl-based online retailer. You will drive website performance, user experience, and conversion improvements through data analysis and testing.

Responsibilities include monitoring key metrics with Google Analytics, designing A/B and multivariate tests, creating actionable optimization strategies, and partnering with design, development, and marketing to implement changes.

Qualifications

• Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or a related field.
• Minimum of 3 years of experience in e-commerce analytics, CRO, or digital marketing analysis.
• Proficiency in Google Analytics or similar web analytics platforms.
• Experience with A/B testing tools (e.g., Google Optimize, VWO, Optimizely).
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.

Responsibilities

• Monitor and analyze key e-commerce performance indicators, including traffic, conversion rates, average order value, and customer lifetime value.
• Utilize web analytics tools (e.g., Google Analytics) to track user behavior, identify drop-off points, and uncover optimization opportunities.
• Design, implement, and analyze A/B tests and multivariate tests to improve website usability and conversion rates.
• Develop actionable recommendations based on data analysis to enhance the customer journey and drive sales.
• Collaborate with design, development, and marketing teams to implement optimization strategies and ensure seamless execution.
• Conduct user experience (UX) research and analysis to identify pain points and areas for improvement.
• Generate regular reports on website performance, A/B test results, and optimization impact for stakeholders.
• Stay up-to-date with the latest trends in e-commerce optimization, CRO, and digital analytics.
• Assist in defining and tracking KPIs for new features and initiatives.
• Ensure data integrity and accuracy in all analytical reporting.

Skills

Analytical thinking

Data analysis

Google Analytics

A/B testing

Education

Bachelor's degree in Marketing, Statistics, Economics, Business Analytics, or related field

Tools

Google Analytics

Google Optimize

VWO

Optimizely

Shopify/Magento

Job description

Placements24 is seeking an E-commerce Analyst & Optimization Specialist for a Paarl-based online retailer. You will drive website performance, user experience, and conversion improvements through data analysis and testing.

Responsibilities include monitoring key metrics with Google Analytics, designing A/B and multivariate tests, creating actionable optimization strategies, and partnering with design, development, and marketing to implement changes.