CRM Campaign Architect, Multi-Channel Personalisation

Sun International; Gauteng; Vor Ort; ZAR 600.000 - 900.000; Vollzeit

Zusammenfassung

SunBet is seeking a CRM Specialist to independently design, execute and optimise multi-channel CRM campaigns across its online gaming and sports betting platforms. You will leverage customer data, segmentation, personalisation, and A/B testing to drive engagement, retention and value.

The role covers email, SMS, push, in-app messaging and gamification, with focus on loyalty and bonus management, analytics and compliance with privacy standards.

Qualifikationen

• Experience in designing, executing and optimizing multi-channel CRM campaigns.
• Proficiency with customer data, segmentation and personalisation.
• Strong knowledge of SQL, data analysis and marketing automation.

Aufgaben

• Design and optimise customer lifecycle journeys across channels.
• Manage loyalty programmes and bonus promotions.
• Ensure campaigns are compliant with data privacy and regulations.

Kenntnisse

CRM Campaign Management

Customer Lifecycle Management

Segmentation & Personalisation

A/B Testing

Data Analysis

Marketing Automation

Multichannel Campaigns

SQL

Excel

Data Privacy & Governance

Project Management

Tools

Optimove

XtremePush

Salesforce Marketing Cloud

HubSpot

Braze

PAM Systems

SQL

Jobbeschreibung

SunBet is seeking a CRM Specialist to independently design, execute and optimise multi-channel CRM campaigns across its online gaming and sports betting platforms. You will leverage customer data, segmentation, personalisation, and A/B testing to drive engagement, retention and value.

The role covers email, SMS, push, in-app messaging and gamification, with focus on loyalty and bonus management, analytics and compliance with privacy standards.