CRM Engagement & Retention Specialist

ENEXUS Group; Cape Town; On-site; ZAR 300,000 - 420,000; Full time

Job summary

ENEXUS Group is seeking a highly organised CRM Coordinator to plan, execute and optimise multi-channel customer engagement campaigns across Email, SMS, Push, WhatsApp and In-App Messaging in a fast-paced digital environment.

You will develop personalised journeys based on player behaviour and lifecycle stages, build segments from behavioural and transactional data, and collaborate with Marketing, Support and VIP teams to improve retention and conversion.

Qualifications

• Minimum 3 years of CRM experience in iGaming or digital entertainment.
• Strong understanding of lifecycle management and retention strategies.
• Hands-on experience with marketing automation and CRM platforms.
• Ability to segment customers and execute targeted campaigns.
• Excellent communication and stakeholder management skills.

Responsibilities

• Plan, build and optimize CRM campaigns across Email, SMS, Push, WhatsApp and In-App Messaging.
• Develop personalised journeys based on player behaviour and lifecycle stages.
• Create segments using behavioural, transactional and demographic data.
• Coordinate retention initiatives such as bonuses, tournaments and loyalty programs.
• Monitor performance and run A/B tests to improve engagement and conversions.
• Ensure compliance with regulatory and responsible gaming requirements.
• Produce regular campaign reports and actionable recommendations.

Skills

CRM platforms

Marketing automation

Campaign planning

Data analytics

Stakeholder management

Tools

HubSpot

Salesforce

Marketo

Job description

ENEXUS Group is seeking a highly organised CRM Coordinator to plan, execute and optimise multi-channel customer engagement campaigns across Email, SMS, Push, WhatsApp and In-App Messaging in a fast-paced digital environment.

You will develop personalised journeys based on player behaviour and lifecycle stages, build segments from behavioural and transactional data, and collaborate with Marketing, Support and VIP teams to improve retention and conversion.