CRM Specialist

SkillsMap; Sandton; Sur place; ZAR 650 000 - 900 000; Plein temps

Résumé du poste

Sun International is seeking a CRM Specialist to design and optimise multi-channel campaigns, customer journeys and loyalty initiatives. You will leverage data, segmentation and A/B testing to drive engagement, retention and lifetime value across SunBet’s online gaming and sports betting platforms.

The role requires independent design and execution of campaigns across email, SMS, push and in-app messaging, while ensuring accuracy, compliance and alignment with marketing objectives.

Qualifications

• Bachelor’s degree in Marketing or related field.
• CRM platform certifications (Optimove/XtremePush/Salesforce/HubSpot/Braze).
• Experience with loyalty, bonus and promotional mechanics.
• GAIQ and SQL proficiency.
• Experience in online gaming or sports betting is advantageous.

Responsabilités

• Design, configure and execute multi-channel CRM campaigns.
• Deploy campaigns across email, SMS, push, in-app messaging and gamification.
• Develop lifecycle journeys for onboarding, retention and win-back.
• Analyze data and create targeted segments for personalisation.
• Execute A/B tests and optimize content, timing and channels.
• Monitor performance and provide actionable recommendations.
• Manage CRM platform configuration and data integrity.
• Collaborate with Marketing, Sales and Product teams.
• Create email templates and dynamic content strategies.
• Ensure compliance with data privacy regulations.

Connaissances

CRM Campaign Mgmt

Lifecycle Management

Multi-channel Campaigns

Data Analysis

A/B Testing

SQL

Email Marketing

Push Notifications

Personalisation

Loyalty Programs

Marketing Automation

Campaign QA

Formation

Bachelors in Marketing / Business / Data Analytics

CRM platform certification

Marketing Automation / Digital Marketing cert

GAIQ

SQL certification

CAPM or similar PM cert

Outils

Optimove

XtremePush

Salesforce Marketing Cloud

HubSpot

Braze

Description du poste

CRM Specialist
Sun International
2026/10/06 Sandton

Job Reference Number: SI-1212
Department: A&G - IT : IT Operations
Business Unit:
Industry: Hotel/Catering/Hospitality/Leisure
Job Type: Permanent
Positions Available: 1
Salary: Market Related SunBet is looking for a CRM Specialist to design and optimise multi-channel campaigns, customer journeys and loyalty initiatives. The role will use customer data, segmentation, personalization and A/B testing to drive player engagement, retention and lifetime value across SunBet’s online gaming and sports betting platforms.

Job Description

The CRM Specialist is responsible for independently designing, executing and optimising multi-channel CRM campaigns, customer lifecycle journeys and loyalty initiatives across SunBet’s online gaming and sports betting environment.

The role uses customer data, segmentation, personalisation, A/B testing and continuous improvement methodologies to drive engagement, retention and customer lifetime value. Working across CRM platforms and channels including email, SMS, push, in-app messaging and gamification, the specialist will optimise customer journeys, loyalty and bonus programmes while ensuring campaigns are accurate, compliant and aligned to broader marketing and commercial objectives.

Core behavioural & Technical / proficiency competencies

Behavioural

• Continuous Improvement
• Integrity
• Teamwork
• Collaboration
• Transparency
• Adaptability
• Problem-Solving
• Customer Centricity
• Lifelong Learning
• Respect for Diversity

Technical

• CRM Campaign Management
• Customer Lifecycle Management
• CRM Platform Management
• Multi-channel Campaign Execution
• Customer Segmentation & Personalisation
• Loyalty Programme Optimisation
• Bonus & Promotion Management
• Marketing Automation
• CRM Platform Configuration
• Player Account Management (PAM) Systems
• Data Analysis – SQL, Excel & BI Tools
• A/B Testing & Experimentation
• Email Marketing & HTML
• Push, SMS & In-App Communications
• Gamification
• Customer Retention & Win-back Strategies
• Campaign Performance Analytics
• Dynamic Content & Personalisation
• Campaign Quality Assurance
• Data Privacy & Governance
• Project Management

The profile specifically requires expertise across leading CRM platforms such as Optimove, XtremePush, Salesforce Marketing Cloud, HubSpot or Braze, together with bonus and promotion management, PAM knowledge, marketing automation, SQL/data analysis and experimentation.

Job Requirements

Qualifications

• Bachelor’s Degree in Marketing, Business, Data Analytics or a related field
• Certification in a leading CRM platform, e.g. Optimove, XtremePush, Salesforce Marketing Cloud, HubSpot or Braze
• Certification in Marketing Automation or Digital Marketing
• Google Analytics Individual Qualification (GAIQ)
• SQL certification or demonstrated SQL proficiency
• Project Management certification, e.g. CAPM – advantageous.

Experience

• 5–8 years’ experience in CRM and marketing within an online gaming / sports betting environment
• Experience designing and executing multi-channel CRM campaigns
• Experience managing customer lifecycle journeys, including onboarding, retention and win-back
• Experience with customer segmentation and personalisation
• Experience analysing CRM and customer data
• Experience with A/B testing and campaign optimisation
• Experience managing and configuring CRM platforms
• Experience with loyalty, bonus and promotional mechanics
• Digital, direct marketing and analytics experience is advantageous.

Key Areas of Responsibility

• Design, configure and execute multi-channel CRM campaigns aligned to marketing and commercial objectives.
• Deploy campaigns across email, SMS, push notifications, in-app messaging and gamification.
• Develop and optimise customer lifecycle journeys across onboarding, retention and win-back.
• Analyse customer data and create targeted segments for personalised campaigns.
• Design and execute A/B tests to optimise content, timing, channels and customer response.
• Monitor campaign performance and translate results into actionable recommendations.
• Manage CRM platform configuration, data integrity and integration with supporting marketing technologies.
• Partner with Marketing, Sales, Sports and Casino Product teams to deliver aligned CRM initiatives.
• Create and optimise email templates, landing pages and other CRM assets.
• Implement dynamic content and personalisation strategies.
• Conduct campaign QA prior to deployment.
• Ensure CRM activities comply with POPIA and other applicable data privacy and governance requirements.
• Diagnose CRM campaign and platform issues and elevate complex technical matters where required.
• Optimise SunBet's loyalty and bonus programmes, including personalised and tier-based rewards, to increase repeat engagement and player lifetime value while reducing churn.

Sun International is committed to employment equity and encourages applications from suitably qualified candidates. Only shortlisted candidates will be contacted.