Crm Specialist

Sun International; Gauteng; In loco; ZAR 600.000 - 900.000; Tempo pieno

Descrizione del lavoro

SunBet is seeking a CRM Specialist to independently design, execute and optimise multi-channel CRM campaigns across its online gaming and sports betting platforms. You will leverage customer data, segmentation, personalisation, and A/B testing to drive engagement, retention and value.

The role covers email, SMS, push, in-app messaging and gamification, with focus on loyalty and bonus management, analytics and compliance with privacy standards.

Competenze

• Experience in designing, executing and optimizing multi-channel CRM campaigns.
• Proficiency with customer data, segmentation and personalisation.
• Strong knowledge of SQL, data analysis and marketing automation.

Mansioni

• Design and optimise customer lifecycle journeys across channels.
• Manage loyalty programmes and bonus promotions.
• Ensure campaigns are compliant with data privacy and regulations.

Conoscenze

CRM Campaign Management

Customer Lifecycle Management

Segmentation & Personalisation

A/B Testing

Data Analysis

Marketing Automation

Multichannel Campaigns

SQL

Excel

Data Privacy & Governance

Project Management

Strumenti

Optimove

XtremePush

Salesforce Marketing Cloud

HubSpot

Braze

PAM Systems

SQL

Descrizione del lavoro

The CRM Specialist is responsible for independently designing, executing and optimising multi-channel CRM campaigns, customer lifecycle journeys and loyalty initiatives across SunBet’s online gaming and sports betting environment.

The role uses customer data, segmentation, personalisation, A/B testing and continuous improvement methodologies to drive engagement, retention and customer lifetime value. Working across CRM platforms and channels including email, SMS, push, in-app messaging and gamification, the specialist will optimise customer journeys, loyalty and bonus programmes while ensuring campaigns are accurate, compliant and aligned to broader marketing and commercial objectives.

Core behavioural & Technical / proficiency competencies

Behavioural

• Continuous Improvement
• Integrity
• Teamwork
• Collaboration
• Transparency
• Adaptability
• Problem-Solving
• Customer Centricity
• Lifelong Learning
• Respect for Diversity

Technical

• CRM Campaign Management
• Customer Lifecycle Management
• CRM Platform Management
• Multi-channel Campaign Execution
• Customer Segmentation & Personalisation
• Loyalty Programme Optimisation
• Bonus & Promotion Management
• Marketing Automation
• CRM Platform Configuration
• Player Account Management (PAM) Systems
• Data Analysis – SQL, Excel & BI Tools
• A/B Testing & Experimentation
• Email Marketing & HTML
• Push, SMS & In-App Communications
• Gamification
• Customer Retention & Win-back Strategies
• Campaign Performance Analytics
• Dynamic Content & Personalisation
• Campaign Quality Assurance
• Data Privacy & Governance
• Project Management

The profile specifically requires expertise across leading CRM platforms such as Optimove, XtremePush, Salesforce Marketing Cloud, HubSpot or Braze, together with bonus and promotion management, PAM knowledge, marketing automation, SQL/data analysis and experimentation.