CRM Campaign Architect

Media24; Cape Town; On-site; ZAR 300,000 - 520,000; Full time

Job summary

Media24 is seeking a CRM Specialist to drive customer acquisition, engagement, and retention across our digital platforms. The role focuses on targeted communications, content marketing, and CRM campaigns that build subscriber loyalty and improve the customer experience.

You will collaborate with editorial and marketing teams to deliver engaging communications, segment audiences, and optimise journeys across channels.

Qualifications

• Relevant tertiary qualification.
• Sound understanding of CRM principles and customer lifecycle marketing.
• Proficiency in relevant software applications and digital marketing tools.
• Valid driver’s licence.

Responsibilities

• Plan, create, and optimise CRM and content campaigns to drive subscriber acquisition and retention.
• Manage campaign calendars and coordinate campaign execution across multiple digital channels.
• Work closely with editorial and marketing teams to deliver engaging and relevant customer communications.
• Segment audiences and develop targeted messaging based on customer behaviour and interests.
• Provide input into campaign copy, creative design, and customer journeys.
• Create email communications, content, and marketing assets for use across various channels.
• Contribute to UX and UI communication flows and customer-facing experiences.
• Monitor campaign performance, analyse results, and identify optimisation opportunities.
• Maintain a strong understanding of the brand voice and ensure consistency across all customer communications.
• Stay ahead of upcoming campaigns and proactively support marketing initiatives.

Skills

Verbal communication

Written communication

Copywriting

Relationship-building

Attention to detail

Deadline management

Problem solving

Creativity

CRM expertise

Marketing automation

Education

Relevant tertiary qualification

CRM principles

Tools

Braze

Job description

Media24 is seeking a CRM Specialist to drive customer acquisition, engagement, and retention across our digital platforms. The role focuses on targeted communications, content marketing, and CRM campaigns that build subscriber loyalty and improve the customer experience.

You will collaborate with editorial and marketing teams to deliver engaging communications, segment audiences, and optimise journeys across channels.