CRM Specialist: Systems

SkillsMap; Sandton; On-site; ZAR 600,000 - 900,000; Full time

Job summary

SunBet seeks a CRM Specialist: Systems in Sandton to configure player journeys, manage system integrations, and support CRM infrastructure across email and SMS channels.

You will collaborate with CRM, Product, IT Operations and Compliance to ensure reliable, compliant and engaging communications and scalable platform performance.

Qualifications

• Bachelor’s Degree / Advanced Diploma in Marketing Technology, CS, IT or related field is required.
• Certification in XtremePush or comparable CRM/Martech platform required.
• SQL certification or demonstrated SQL proficiency required.
• API integration or systems administration certification preferred.
• GAIQ preferred.

Responsibilities

• Configure and manage SunBet CRM systems and communication infrastructure across channels.
• Manage integrations with XtremePush, PAM and external email/SMS partners.
• Configure bonus, gamification, and journey mapping.
• Monitor platform performance and ensure data privacy and regulatory compliance.
• Troubleshoot integrations and incident resolution.

Skills

CRM Administration

API Integrations

Data Analysis

SQL

Email & SMS Deliverability

Troubleshooting

BI Tools

Digital Marketing

Education

Bachelor’s Degree or Advanced Diploma

XtremePush Certification

SQL Certification

Tools

XtremePush

PAM

CRM Platforms

APIs

Job description

CRM Specialist: Systems
Sun International
2026/09/28 Sandton

Job Reference Number: SI-1190
Department: A&G - IT : IT Operations
Business Unit:
Industry: Information Technology
Job Type: Permanent
Positions Available: 1
Salary: Market Related SunBet is looking for a CRM Specialist: Systems to manage and optimise CRM and communication platforms. The role will configure player journeys, manage system and API integrations, troubleshoot technical issues and support CRM infrastructure to enable reliable, compliant and engaging player communications across digital channels.

Job Description

The CRM Specialist: Systems is responsible for the technical configuration, integration and operational management of SunBet’s CRM systems and communication infrastructure. The role manages platforms including XtremePush, PAM and external email and SMS communication partners, ensuring reliable, compliant and well-designed player journeys across digital channels.Working closely with CRM, Product, IT Operations and Compliance teams, the role will manage system integrations and APIs, troubleshoot technical issues, support bonus and gamification configurations, monitor platform performance and ensure SunBet’s CRM technology effectively supports player engagement and retention strategies.

Core behavioural & Technical / proficiency competencies:

Behavioural:

• Continuous Improvement
• Integrity
• Teamwork
• Collaboration
• Transparency
• Adaptability
• Problem-Solving
• Customer Centricity
• Lifelong Learning
• Respect for Diversity

Technical:

• CRM & Martech Systems Administration
• XtremePush Platform Configuration & Administration
• API & Systems Integration
• CRM, PAM & Bonus Engine Integration
• Transactional & Marketing Journey Mapping
• Email Infrastructure & Deliverability Management
• SMS Gateway & Communications Management
• Player Account Management (PAM) Systems
• Bonus & Gamification Configuration
• Campaign & Systems Reporting
• SQL & Data Analysis
• Excel & BI Tools
• Technical Troubleshooting & Incident Resolution
• CRM Platform Performance Monitoring
• Data Privacy, Security & Regulatory Compliance
• Vendor & Stakeholder Relationship Management
• Digital & AI-enabled CRM Tools

Job Requirements

Requirements

Qualifications:

• Relevant Bachelor’s Degree / Advanced Diploma (NQF 7) in Marketing Technology, Computer Science, Information Technology or a related field [Required]
• Certification in XtremePush or a comparable CRM/Martech platform [Required]
• SQL certification or demonstrated SQL proficiency [Required]
• API Integration or Systems Administration certification [Preferred]
• Google Analytics Individual Qualification (GAIQ) [Preferred]

Experience:

• 3–5 years’ experience in CRM systems and Martech engineering
• Experience within an online gaming or sports betting environment
• Demonstrated experience with API integrations and platform configuration
• Experience configuring and administering CRM/Martech platforms
• Experience troubleshooting integrations between CRM and supporting systems
• Experience with transactional and marketing communication infrastructure
• Exposure to campaign and system performance reporting and analysis

SunBet is committed to employment equity and encourages applications from suitably qualified candidates. Only shortlisted candidates will be contacted.

“If you have not heard from us within 14 days of the closing date, please consider your application unsuccessful.”