CRM Loyalty Specialist: Elevate Player Engagement

SkillsMap; Sandton; On-site; ZAR 420,000 - 600,000; Full time

Job summary

Sun International seeks a CRM Specialist: Loyalty to own and optimise the MVG loyalty programme across online gaming and sports betting. You will manage points, tiers and rewards, deliver personalised multi-channel communications, and analyse player behaviour to drive engagement and lifetime value.

Reporting to the IT Operations team, you will ensure the programme operates accurately, complies with regulatory requirements and aligns with commercial objectives.

Qualifications

• End-to-end ownership of MVG loyalty programme operations and optimisation.
• Manage points accrual, tier structures, benefits and rewards.
• Analyse loyalty performance and segment player audiences.
• Ensure CRM communications drive engagement and lifetime value.

Responsibilities

• Oversee loyalty programme mechanics across online gaming and sports betting.
• Use data and multi-channel communications to drive engagement.
• Analyse loyalty performance and adjust tactics.
• Ensure regulatory and commercial compliance of the programme.

Skills

Continuous Improvement

Integrity

Teamwork

Collaboration

Transparency

Adaptability

Problem-Solving

Customer Centricity

Lifelong Learning

Respect for Diversity

Tools

Loyalty Programme & Rewards Management

CRM & Loyalty Platform Management

Job description

Sun International seeks a CRM Specialist: Loyalty to own and optimise the MVG loyalty programme across online gaming and sports betting. You will manage points, tiers and rewards, deliver personalised multi-channel communications, and analyse player behaviour to drive engagement and lifetime value.

Reporting to the IT Operations team, you will ensure the programme operates accurately, complies with regulatory requirements and aligns with commercial objectives.