CRM Growth Architect - Multi-Channel Campaigns & Loyalty

SkillsMap; Sandton; On-site; ZAR 650,000 - 900,000; Full time

Job summary

Sun International is seeking a CRM Specialist to design and optimise multi-channel campaigns, customer journeys and loyalty initiatives. You will leverage data, segmentation and A/B testing to drive engagement, retention and lifetime value across SunBet’s online gaming and sports betting platforms.

The role requires independent design and execution of campaigns across email, SMS, push and in-app messaging, while ensuring accuracy, compliance and alignment with marketing objectives.

Qualifications

• Bachelor’s degree in Marketing or related field.
• CRM platform certifications (Optimove/XtremePush/Salesforce/HubSpot/Braze).
• Experience with loyalty, bonus and promotional mechanics.
• GAIQ and SQL proficiency.
• Experience in online gaming or sports betting is advantageous.

Responsibilities

• Design, configure and execute multi-channel CRM campaigns.
• Deploy campaigns across email, SMS, push, in-app messaging and gamification.
• Develop lifecycle journeys for onboarding, retention and win-back.
• Analyze data and create targeted segments for personalisation.
• Execute A/B tests and optimize content, timing and channels.
• Monitor performance and provide actionable recommendations.
• Manage CRM platform configuration and data integrity.
• Collaborate with Marketing, Sales and Product teams.
• Create email templates and dynamic content strategies.
• Ensure compliance with data privacy regulations.

Skills

CRM Campaign Mgmt

Lifecycle Management

Multi-channel Campaigns

Data Analysis

A/B Testing

SQL

Email Marketing

Push Notifications

Personalisation

Loyalty Programs

Marketing Automation

Campaign QA

Education

Bachelors in Marketing / Business / Data Analytics

CRM platform certification

Marketing Automation / Digital Marketing cert

GAIQ

SQL certification

CAPM or similar PM cert

Tools

Optimove

XtremePush

Salesforce Marketing Cloud

HubSpot

Braze

Job description

Sun International is seeking a CRM Specialist to design and optimise multi-channel campaigns, customer journeys and loyalty initiatives. You will leverage data, segmentation and A/B testing to drive engagement, retention and lifetime value across SunBet’s online gaming and sports betting platforms.

The role requires independent design and execution of campaigns across email, SMS, push and in-app messaging, while ensuring accuracy, compliance and alignment with marketing objectives.