CRM Specialist: Loyalty

SkillsMap; Sandton; On-site; ZAR 420,000 - 600,000; Full time

Job summary

Sun International seeks a CRM Specialist: Loyalty to own and optimise the MVG loyalty programme across online gaming and sports betting. You will manage points, tiers and rewards, deliver personalised multi-channel communications, and analyse player behaviour to drive engagement and lifetime value.

Reporting to the IT Operations team, you will ensure the programme operates accurately, complies with regulatory requirements and aligns with commercial objectives.

Qualifications

• End-to-end ownership of MVG loyalty programme operations and optimisation.
• Manage points accrual, tier structures, benefits and rewards.
• Analyse loyalty performance and segment player audiences.
• Ensure CRM communications drive engagement and lifetime value.

Responsibilities

• Oversee loyalty programme mechanics across online gaming and sports betting.
• Use data and multi-channel communications to drive engagement.
• Analyse loyalty performance and adjust tactics.
• Ensure regulatory and commercial compliance of the programme.

Skills

Continuous Improvement

Integrity

Teamwork

Collaboration

Transparency

Adaptability

Problem-Solving

Customer Centricity

Lifelong Learning

Respect for Diversity

Tools

Loyalty Programme & Rewards Management

CRM & Loyalty Platform Management

Job description

CRM Specialist: Loyalty
Sun International
2026/09/28 Sandton

Job Reference Number: SI-1191
Department: A&G - IT : IT Operations
Business Unit:
Industry: Information Technology
Job Type: Permanent
Positions Available: 1
Salary: Market Related SunBet is looking for a CRM Specialist: Loyalty to manage and optimise the MVG loyalty programme. The role will manage points, tiers and rewards, deliver personalised multi-channel communications, analyse player behaviour and optimise loyalty initiatives to drive player engagement, retention and lifetime value.

Job Description

The CRM Specialist: Loyalty is responsible for the end-to-end operational management and optimisation of SunBet's MVG loyalty programme, ensuring an engaging and rewarding experience for players across the online gaming and sports betting environment.The role manages loyalty programme mechanics including points accrual, tier structures, benefits and rewards, while using CRM technology, player data and multi-channel communications to drive engagement, retention and lifetime value. The specialist will also analyse loyalty performance, segment player audiences, optimise communications through testing and ensure the programme operates accurately and in line with commercial and regulatory requirements.

Core behavioural & Technical / proficiency competencies:

Behavioural:

• Continuous Improvement
• Integrity
• Teamwork
• Collaboration
• Transparency
• Adaptability
• Problem-Solving
• Customer Centricity
• Lifelong Learning
• Respect for Diversity

Technical:

• Loyalty Programme & Rewards Management
• CRM & Loyalty Platform Managementl>li> ...