Creative Content Strategist

Placements24; Pietermaritzburg; Hybrid; ZAR 420,000 - 600,000; Full time

Benefits offered by this job

Remote work

Flexible hours

Professional development

Team collaboration

Competitive salary

Job summary

Placements24 is seeking a visionary Creative Content Strategist to spearhead their digital content initiatives in a fully remote role. You will shape narrative and visual identity across social, blogs, and email campaigns from your home office.

You will develop and execute content strategies, collaborate with design, marketing, and product teams, analyze performance metrics, and manage editorial calendar to drive brand awareness and audience engagement.

Qualifications

• Experience in content strategy and digital marketing with a strong portfolio of campaigns.
• Excellent writing, editing, and storytelling with attention to detail and visuals.
• Proficiency with content management systems (CMS) and social media management tools.
• Ability to analyze data and translate insights into effective content strategies.
• Experience working remotely and collaborating across distributed teams.

Responsibilities

• Develop and implement comprehensive content strategies across multiple digital channels, including social media, blogs, and email marketing.
• Create and curate engaging, high-quality content, including written copy, visual assets, and video concepts, aligning with brand guidelines and campaign objectives.
• Conduct thorough market research to identify emerging trends, audience preferences, and competitor activities to inform content planning.
• Collaborate with design, marketing, and product teams to ensure a cohesive brand message and user experience.
• Analyze content performance metrics, providing regular reports and actionable insights to optimize future content creation and distribution strategies.
• Manage the editorial calendar and ensure timely delivery of all content assets.

Skills

Content strategy

Digital marketing

Copywriting

Editing

Storytelling

Data analysis

CMS familiarity

Social media management

Remote collaboration

Education

Bachelor's degree in Marketing/Communications/English

Tools

CMS platforms

Social media tools

Job description

About the Role

Our client is seeking a visionary Creative Content Strategist to spearhead their digital content initiatives. This fully remote position offers the unique opportunity to shape the narrative and visual identity of engaging campaigns across various online platforms. You will be instrumental in developing and executing content strategies that resonate with diverse audiences, driving brand awareness and engagement from the comfort of your home office. This role is perfect for a forward-thinking creative professional who excels in a distributed team environment and thrives on crafting compelling digital experiences that capture attention and foster community.

Key Responsibilities

• Develop and implement comprehensive content strategies across multiple digital channels, including social media, blogs, and email marketing.
• Create and curate engaging, high-quality content, including written copy, visual assets, and video concepts, aligning with brand guidelines and campaign objectives.
• Conduct thorough market research to identify emerging trends, audience preferences, and competitor activities to inform content planning.
• Collaborate with design, marketing, and product teams to ensure a cohesive brand message and user experience.
• Analyze content performance metrics, providing regular reports and actionable insights to optimize future content creation and distribution strategies.
• Manage the editorial calendar and ensure timely delivery of all content assets.

Requirements

• Proven experience in content strategy, digital marketing, or a related creative field, with a strong portfolio showcasing successful campaigns.
• Exceptional writing, editing, and storytelling skills with a keen eye for detail and visual aesthetics.
• Proficiency in content management systems (CMS) and social media management tools.
• Demonstrated ability to analyze data and translate insights into effective content strategies.
• Experience working effectively in a remote, collaborative setting, utilizing project management and communication tools.
• A Bachelor's degree in Marketing, Communications, English, or a related field is preferred.

Benefits

• Competitive annual salary commensurate with experience.
• Flexible working hours and the autonomy of a fully remote position.
• Opportunities for professional development and continuous learning in the digital arts and marketing space.
• Collaborative and supportive virtual team environment.
• Contribution to impactful marketing campaigns for a growing client base.