Content Marketing Strategist (Remote)

Placements24; Rustenburg; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Fully remote role

Career growth opportunities

Collaborative virtual team

Job summary

Placements24 is seeking a Creative Content Marketing Strategist to lead our remote content program. You will craft and execute a strategy that builds brand awareness, thought leadership, and lead generation across blog, social, and email channels.

You'll conduct keyword research, align content with campaigns, manage an editorial calendar, and collaborate with marketing, sales, and product teams. Strong writing, SEO, CMS, and analytics skills are essential.

Qualifications

• Proven experience as Content Marketing Strategist or similar, with a strong publication portfolio.
• Strong knowledge of content marketing principles, SEO, and digital channels.
• Experience with CMS and web analytics platforms (e.g., Google Analytics).

Responsibilities

• Develop and execute a comprehensive content marketing strategy, including content ideation, creation, distribution, and promotion.
• Conduct thorough keyword research and audience analysis to inform content creation and SEO optimization.
• Create a wide range of engaging content, including blog posts, articles, whitepapers, case studies, infographics, and video scripts.
• Manage the editorial calendar, ensuring timely delivery of high-quality content across all digital platforms.
• Collaborate with internal teams (marketing, sales, product) and external freelancers to produce and publish content.
• Analyze content performance using analytics tools, measuring KPIs such as traffic, engagement, conversions, and ROI, and use insights to refine strategy.

Skills

Content strategy

SEO

Analytics

Content marketing

Tools

CMS

Google Analytics

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Strategist to join their fully remote team. In this role, you will be responsible for developing and implementing a compelling content marketing strategy that drives brand awareness, thought leadership, and lead generation. You will shape the narrative around our brand and products, creating high-value content that resonates with our target audiences across various digital channels. This position requires a deep understanding of content strategy, SEO, audience engagement, and performance analytics, enabling you to craft a content calendar that aligns with business objectives and supports marketing campaigns. This is an excellent opportunity for a skilled content strategist to make a significant impact from anywhere.

Key Responsibilities

• Develop and execute a comprehensive content marketing strategy, including content ideation, creation, distribution, and promotion.
• Conduct thorough keyword research and audience analysis to inform content creation and SEO optimization.
• Create a wide range of engaging content, including blog posts, articles, whitepapers, case studies, infographics, and video scripts.
• Manage the editorial calendar, ensuring timely delivery of high-quality content across all digital platforms.
• Collaborate with internal teams (marketing, sales, product) and external freelancers to produce and publish content.
• Analyze content performance using analytics tools, measuring KPIs such as traffic, engagement, conversions, and ROI, and use insights to refine strategy.

Requirements

• Proven experience as a Content Marketing Strategist, Content Manager, or similar role, with a strong portfolio of published work.
• Deep understanding of content marketing principles, SEO best practices, and digital marketing channels.
• Proficiency in using content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Exceptional writing, editing, and proofreading skills, with the ability to adapt tone and style for different audiences and platforms.
• Experience in developing content strategies that align with business goals and drive measurable results.
• Strong project management skills and the ability to manage multiple projects concurrently in a remote setting.

Benefits

• Competitive salary and performance-based bonuses.
• Fully remote work arrangement, offering flexibility and work-life balance.
• Opportunities for professional growth and development in a dynamic field.
• Collaborative and supportive virtual team environment.
• Access to advanced content marketing tools and resources.