Content Marketing Strategist

Placements24; Stellenbosch; Hybrid; ZAR 600,000 - 900,000; Full time

Benefits offered by this job

Fully remote position

Performance-based bonuses

Health, dental, and vision insurance

Professional development budget

Culture of innovation

Job summary

Placements24 is seeking a strategic Content Marketing Strategist to lead our remote content initiatives. You will develop and execute a data-driven plan to attract, engage, and convert target audiences while shaping the brand narrative from anywhere.

You will manage a content calendar, oversee diverse formats, and collaborate with design, product, and sales teams. A 5+ year track record in content marketing and strong SEO/analytics skills are essential.

Qualifications

• Bachelor’s degree in marketing, communications, English or journalism.
• Minimum 5 years in content marketing or related fields.
• Proven track record of building content strategies that drive traffic and leads.
• Strong SEO, CMS, and analytics tool proficiency.

Responsibilities

• Develop and implement a data-driven content marketing strategy.
• Oversee content creation across blog posts, whitepapers, case studies, webinars and videos.
• Manage editorial calendar and ensure timely publication.
• Perform keyword research and SEO optimization.
• Collaborate with design, product and sales teams for accuracy.
• Measure campaigns and report insights to refine strategies.

Skills

Content marketing

Storytelling

Writing & editing

Remote collaboration

Project management

Data-driven decision making

Education

Bachelor's degree in Marketing/Communications/English/Journalism

Tools

SEO tools

CMS

Marketing analytics tools

Job description

About the Role

Our client is seeking a strategic and experienced Content Marketing Strategist to drive their content initiatives, working entirely remotely. You will be responsible for developing and executing a data-driven content marketing strategy that attracts, engages, and converts target audiences. This role involves understanding market trends, audience needs, and leveraging various content formats to build brand authority and support lead generation efforts. You will collaborate with various internal teams, manage content calendars, and analyze performance to ensure maximum impact, working independently to shape the company's content narrative from any location.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business goals and target audience needs.
• Oversee the creation of high-quality, engaging content across multiple formats, including blog posts, whitepapers, case studies, webinars, and videos.
• Manage the editorial calendar, ensuring timely delivery and consistent publication of content.
• Conduct keyword research and SEO analysis to optimize content for search engines.
• Collaborate with design, product, and sales teams to ensure content accuracy and relevance.
• Measure and report on the performance of content marketing campaigns, using data to refine strategies.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• Minimum of 5 years of experience in content marketing, digital marketing, or a related role.
• Proven track record of developing and executing successful content strategies that drive traffic and leads.
• Strong understanding of SEO principles, content management systems (CMS), and marketing analytics tools.
• Excellent writing, editing, and storytelling skills.
• Demonstrated ability to manage projects, work independently, and collaborate effectively in a remote setting.

Benefits

• Highly competitive salary with performance-based bonuses.
• Fully remote position offering unparalleled flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Generous budget for professional development and continuous learning opportunities.
• A culture that champions innovation and data-driven decision-making.