Remote Content Strategist

Placements24; Durban; Hybrid; ZAR 360,000 - 600,000; Full time

Benefits offered by this job

Competitive salary

Fully remote work

Health, dental, vision insurance

Generous paid time off

Professional development

Job summary

Placements24 is seeking a strategic, data‑driven Remote Content Strategist to define and execute compelling content initiatives from anywhere in the world. You will develop content plans, optimize for SEO, and ensure a cohesive narrative that supports business objectives.

You will manage calendars for blogs, social media, and website content, conduct keyword research, and collaborate with marketing teammates to drive engagement and conversions while maintaining brand voice across channels.

Qualifications

• 4+ years in content strategy or digital marketing.
• Proven ability to drive traffic, engagement, and leads.
• Strong SEO fundamentals, CMS proficiency, and analytics knowledge.

Responsibilities

• Develop and execute a holistic content strategy aligned with marketing goals and audience insights.
• Create and manage content calendars for blogs, social media, email newsletters, and websites.
• Conduct keyword research and audience segmentation to inform content creation.
• Write, edit, and proofread high‑quality content across digital formats.
• Analyze content performance and use data to improve engagement and conversions.
• Collaborate with designers and marketers to ensure cohesive campaigns.

Skills

Content strategy

SEO

Writing

Editing

Communication

Remote teamwork

Education

Bachelor's degree in Marketing/Communications

Tools

CMS

Google Analytics

SEO tools

Job description

About the Role

Our client is seeking a strategic and data-driven Remote Content Strategist to define and execute compelling content initiatives from anywhere in the world. This role is crucial for enhancing our client's brand presence and engaging their target audience across multiple digital channels. You will be responsible for developing comprehensive content plans, optimizing content for SEO and user engagement, and ensuring a cohesive narrative that supports business objectives. This is a unique opportunity to work remotely and make a significant impact on our client's digital footprint.

Key Responsibilities

• Develop and implement a holistic content strategy aligned with marketing goals, SEO best practices, and audience insights.
• Create and manage detailed content calendars for various platforms, including blogs, social media, email newsletters, and website content.
• Conduct keyword research, competitive analysis, and audience segmentation to inform content creation and optimization.
• Write, edit, and proofread high-quality content for diverse digital formats, ensuring clarity, accuracy, and brand voice consistency.
• Analyze content performance metrics and use data insights to refine strategies and improve engagement and conversion rates.
• Collaborate with designers, marketing specialists, and other stakeholders to ensure cohesive campaign execution.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 4 years of experience in content strategy, content marketing, or digital marketing roles.
• Proven ability to develop successful content strategies that drive measurable results (e.g., traffic, leads, engagement).
• Strong understanding of SEO principles, content management systems (CMS), and web analytics tools (e.g., Google Analytics).
• Excellent writing, editing, and communication skills, with a keen eye for detail.
• Experience working effectively in a remote team environment using collaboration tools.

Benefits

• Competitive salary and performance incentives, applicable regardless of location.
• Fully remote work arrangement, offering unparalleled flexibility and work-life balance.
• Comprehensive health, dental, and vision insurance coverage.
• Generous paid time off and company-wide holidays.
• Opportunities for professional growth and development, including online courses and virtual conferences.