Digital Content Creator & Strategist

Placements24; LegKraal Gate; Hybrid; ZAR 664,000 - 1,162,000; Full time

Benefits offered by this job

Fully remote

Flexible schedule

Professional development opportunities

Competitive salary

Generous paid time off

Job summary

Placements24 is seeking a talented Digital Content Creator & Strategist to join our fully remote team. You will design and execute content strategies across blogs, social media, video scripts, and newsletters to drive engagement, brand awareness, and lead generation.

The ideal candidate has a strong portfolio, expert writing and SEO skills, familiarity with WordPress, and the ability to work independently in a fast-paced, remote environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, Multimedia Arts, or related field.
• Proven experience as Digital Content Creator or Content Strategist with strong portfolio.
• Exceptional writing, editing, and storytelling across digital formats.
• Proficiency in SEO practices and keyword research tools.
• Experience with WordPress CMS and social media analytics.

Responsibilities

• Develop and implement a data-driven digital content strategy.
• Create platform-optimized content: blogs, website copy, social posts, videos.
• Conduct keyword research and competitive analysis for SEO.
• Manage editorial calendar ensuring timely publication.
• Promote content via social media, email, and paid channels.
• Analyze content performance and provide optimization recommendations.
• Collaborate with designers and videographers for high-impact content.

Skills

Writing

Editing

Storytelling

SEO

WordPress

Analytics

Project management

Remote work

Education

Bachelor's degree in Marketing/Communications

Tools

Google Analytics

Keyword research tools

Job description

About the Role

Our client is seeking an innovative and highly skilled Digital Content Creator & Strategist to join their fully remote team. This role is instrumental in developing and executing a compelling content strategy that drives engagement, builds brand awareness, and supports lead generation objectives across all digital platforms. You will be responsible for conceptualizing, creating, and distributing a wide range of digital content, from written articles and social media posts to video scripts and interactive media. The ideal candidate possesses exceptional creative talent, a deep understanding of content marketing principles, SEO best practices, and a proven ability to translate brand goals into engaging digital experiences. This is a prime opportunity to shape a brand's narrative and digital presence from anywhere, contributing to impactful campaigns.

Key Responsibilities

• Develop and implement a data-driven digital content strategy aligned with marketing objectives and target audience needs.
• Create high-quality, engaging, and platform-optimized content, including blog posts, articles, website copy, social media updates, video scripts, infographics, and email newsletters.
• Conduct thorough keyword research and competitor analysis to identify content opportunities and enhance SEO performance.
• Manage the editorial calendar, ensuring timely production and publication of content across all channels.
• Promote content effectively through various digital channels, including social media, email marketing, and paid distribution.
• Analyze content performance using analytics tools (e.g., Google Analytics, social media insights) and provide actionable recommendations for optimization.
• Collaborate with designers, videographers, and other stakeholders to produce visually compelling and high-impact content.
• Stay up-to-date with the latest trends in content marketing, digital media, SEO, and social media.
• Ensure all content adheres to brand guidelines, tone of voice, and quality standards.
• Experiment with new content formats and platforms to drive innovation and engagement.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, Multimedia Arts, or a related field.
• Proven experience as a Digital Content Creator, Content Strategist, or similar role, with a strong portfolio showcasing diverse digital content.
• Exceptional writing, editing, and storytelling skills across various digital formats.
• Proficiency in SEO best practices and keyword research tools.
• Experience with content management systems (CMS) such as WordPress.
• Familiarity with social media management tools and analytics platforms.
• Knowledge of video production and editing is a plus.
• Strong analytical skills and ability to interpret data to inform strategy.
• Excellent project management and organizational skills, with the ability to manage multiple priorities.
• Self-motivated and capable of thriving in a remote work environment.

Benefits

• competitive salary
• comprehensive health and wellness benefits
• generous paid time off
• significant opportunities for professional development and continuous learning
• the substantial advantage of a fully remote work arrangement, ensuring flexibility, work-life balance, and location independence

Join a creative and collaborative team driving digital innovation.