Content Marketing Strategist (Remote)

Placements24; Centurion; Hybrid; ZAR 350,000 - 550,000; Full time

Benefits offered by this job

Remote work stipend

Flexible hours

Generous PTO

Learning opportunities

Job summary

Placements24 is seeking a Content Marketing Strategist to join its remote-first team and drive innovative content marketing strategies across digital channels.

You will own the content calendar, create and optimize various content formats, perform keyword research, and collaborate with marketing, sales, and product teams to ensure accuracy and impact. You will measure performance and iterate based on data.

Qualifications

• Proven experience as a Content Marketing Strategist or Content Creator.
• Excellent writing, editing, and proofreading skills.
• Proficiency in SEO and content optimization techniques.
• Experience with CMS and various digital marketing tools.
• Strong analytical skills to drive content strategy decisions.

Responsibilities

• Develop and manage a comprehensive content calendar aligning with marketing objectives and SEO best practices.
• Create, edit, and optimize high-quality content (blogs, whitepapers, case studies, infographics, videos, website copy).
• Conduct keyword research and audience analysis to inform content creation and maximize reach.
• Collaborate with marketing, sales, and product teams to ensure content accuracy and relevance.
• Measure content performance using analytics tools and identify opportunities for improvement.

Skills

Content Marketing

Content Creation

SEO

Analytics

Tools

CMS

Marketing Tools

Job description

About the Role

Our client is seeking a creative and strategic Content Marketing Strategist to join their fully remote team, working from anywhere within a remote-first environment. You will be responsible for conceptualizing, developing, and executing innovative content marketing strategies that establish thought leadership, drive organic traffic, and engage target audiences across multiple digital touchpoints. This role is ideal for a passionate storyteller with a deep understanding of content performance metrics and a knack for creating valuable, relevant, and consistent content that attracts and retains a clearly defined audience.

Key Responsibilities

• Develop and manage a comprehensive content calendar, ensuring alignment with marketing objectives and SEO best practices.
• Create, edit, and optimize high-quality content, including blog posts, whitepapers, case studies, infographics, videos, and website copy.
• Conduct keyword research and audience analysis to inform content creation and ensure maximum reach and engagement.
• Collaborate with cross-functional teams, including marketing, sales, and product, to gather insights and ensure content accuracy and relevance.
• Measure and report on content performance using analytics tools, identifying trends and opportunities for improvement.

Requirements

• Proven experience as a Content Marketing Strategist , Content Creator, or similar role, with a strong portfolio showcasing diverse content formats.
• Excellent writing, editing, and proofreading skills with a demonstrated ability to craft compelling narratives.
• Proficiency in SEO principles and content optimization techniques.
• Experience with content management systems (CMS) and various digital marketing tools.
• Strong analytical skills and the ability to interpret data to drive content strategy decisions.

Benefits

• Fully remote work arrangement with flexible working hours.
• Competitive salary and remote work stipend.
• Generous paid time off and holiday schedule.
• Opportunities for continuous learning through online courses and industry certifications.
• Collaborative virtual team environment fostering innovation and mutual support.