Content Strategist

Placements24; Welkom; Vor Ort; ZAR 320.000 - 460.000; Vollzeit

Benefits dieser Stelle

Competitive salary

Medical benefits

Retirement benefits

Paid time off

Collaborative environment

Zusammenfassung

Placements24 in Welkom, South Africa is seeking a strategic Content Strategist to develop and execute a comprehensive content plan that supports marketing goals, builds brand authority, and engages target audiences across digital channels.

You will collaborate with designers and writers, conduct keyword research, optimize copy for SEO, and analyze performance to drive ongoing improvements. A strong writing background and CMS experience are essential.

Qualifikationen

• Experience as Content Strategist or similar role.
• Strong CMS and SEO knowledge.
• Excellent writing, editing and proofreading.
• Experience with content analytics tools.
• Excellent organizational and project management skills.
• Bachelor’s degree in Marketing, Communications or Journalism.

Aufgaben

• Develop and execute a holistic content strategy aligned with marketing goals.
• Conduct keyword research and audience analysis.
• Create and manage blog posts, social content, and website copy.
• Collaborate with designers and writers to produce content.
• Analyze content performance and refine strategy.
• Ensure content follows brand guidelines and SEO best practices.

Kenntnisse

Content strategy

SEO principles

Writing & editing

CMS experience

Analytics & insights

Project management

Ausbildung

Bachelor's degree in Marketing

Communications or Journalism

Tools

Google Analytics

SEO tools

Jobbeschreibung

About the Role

Our client is seeking a strategic and creative Content Strategist to join their vibrant marketing team in Welkom . You will be responsible for developing and implementing a comprehensive content strategy that aligns with business objectives, enhances brand authority, and engages target audiences. This role requires a deep understanding of content marketing, SEO, and audience engagement across various digital platforms. You will work closely with internal teams to ensure content is consistent, compelling, and effective in driving results for our brand.

Key Responsibilities

• Develop and execute a holistic content strategy that supports marketing goals and enhances brand visibility.
• Conduct keyword research and audience analysis to inform content creation and optimization efforts.
• Create, curate, and manage published content (blog posts, articles, social media updates, website copy, etc.).
• Collaborate with designers, writers, and other marketing specialists to produce high-quality content.
• Analyze content performance metrics and use insights to refine the content strategy and improve engagement.
• Ensure all content adheres to brand guidelines, SEO best practices, and style guides.

Requirements

• Proven experience as a Content Strategist , Content Manager, or similar role.
• Strong understanding of content management systems (CMS), SEO principles, and digital marketing best practices.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Experience with content analytics tools and the ability to derive actionable insights.
• Strong organizational and project management skills to manage multiple content projects simultaneously.
• Bachelor's degree in Marketing, Communications, Journalism, or a related field.

Benefits

• Competitive salary commensurate with experience.
• Opportunity to work on impactful projects within a growing organization.
• Comprehensive medical and retirement benefits.
• Paid time off and public holidays.
• A collaborative and supportive work environment in Welkom .