Content Strategist

Placements24; Vereeniging; Presencial; ZAR 480.000 - 720.000; Jornada completa

Descripción de la vacante

Placements24 in Vereeniging, Gauteng, is seeking a strategic Content Strategist to lead content across digital platforms, aligning with audience needs and business goals. You will drive SEO-focused content, develop audience personas, map journeys, and collaborate with marketing, design and product teams to ensure on-brand messaging and measurable engagement.

This role offers in-office collaboration in a dynamic media environment with opportunities for growth and impact.

Formación

• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• 5+ years in content strategy or digital marketing.
• Proven ability to develop and execute content strategies.
• Strong SEO, SEM, and CMS understanding.
• Excellent writing, editing and proofreading with strong narrative.
• Experience with Google Analytics and data interpretation.
• Proficiency in multiple content formats (text, image, video).
• Strong PM and organizational skills.
• Excellent collaboration and communication.
• Experience in media or publishing is highly desirable.

Responsabilidades

• Develop and implement a holistic content strategy that supports business goals and audience needs.
• Conduct audience research and develop user personas to inform content creation.
• Map out content journeys and define content themes and topics.
• Oversee the creation, editing, and optimization of content across various channels (website, blog, social media, newsletters).
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice.
• Collaborate with marketing, design, and product teams to ensure cohesive messaging and execution.
• Analyze content performance using analytics tools and provide insights for optimization.
• Stay abreast of content marketing trends, emerging platforms, and best practices.
• Manage content calendars and workflows to ensure timely delivery.
• Identify opportunities for content repurposing and distribution.

Conocimientos

Content strategy

Content marketing

SEO

Audience research

Writing and editing

Digital analytics

Project management

Collaboration and communication

Storytelling

Educación

Bachelor's degree in Marketing, Communications, Journalism, English, or related field

Herramientas

Google Analytics

CMS

Descripción del empleo

About the Role

Our client, a leading media and publishing house, is seeking a strategic and creative Content Strategist to join their team in Vereeniging, Gauteng . This role is pivotal in defining and guiding the creation of compelling content across all digital platforms, ensuring it aligns with audience needs and business objectives. The ideal candidate will possess a strong understanding of content marketing, audience engagement, SEO, and digital analytics. This is an exceptional opportunity to influence content direction and drive user engagement for a respected organization within the vibrant Gauteng media scene.

Key Responsibilities

• Develop and implement a holistic content strategy that supports business goals and audience needs.
• Conduct audience research and develop user personas to inform content creation.
• Map out content journeys and define content themes and topics.
• Oversee the creation, editing, and optimization of content across various channels (website, blog, social media, newsletters).
• Ensure all content is on-brand, consistent in terms of style, quality, and tone of voice.
• Collaborate with marketing, design, and product teams to ensure cohesive messaging and execution.
• Analyze content performance using analytics tools and provide insights for optimization.
• Stay abreast of content marketing trends, emerging platforms, and best practices.
• Manage content calendars and workflows to ensure timely delivery.
• Identify opportunities for content repurposing and distribution.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Minimum of 5 years of experience in content strategy, content marketing, or digital marketing.
• Proven ability to develop and execute successful content strategies.
• Strong understanding of SEO, SEM, and content management systems (CMS).
• Excellent writing, editing, and proofreading skills with a strong narrative sense.
• Experience with analytics tools (e.g., Google Analytics) and ability to interpret data.
• Proficiency in various content formats (text, image, video).
• Strong project management and organizational skills.
• Excellent collaboration and communication skills.
• Experience in the media or publishing industry is highly desirable.

Benefits

Our client offers a competitive salary, commensurate with experience, and a robust benefits package that includes health insurance, retirement savings, and paid time off. Employees have access to ongoing professional development opportunities to stay at the forefront of the industry. Working in Vereeniging, Gauteng , provides a dynamic urban environment. This role emphasizes in-office collaboration to foster a strong team dynamic and strategic alignment within the media sector.