Content Marketing Strategist - Rustenburg

Placements24; Rustenburg; Hybrid; ZAR 450,000 - 650,000; Full time

Benefits offered by this job

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a visionary Content Marketing Strategist to lead digital content initiatives from a fully remote position, serving clients around the world, including Rustenburg. You will develop and execute data-driven content strategies that engage target audiences, build brand authority, and drive measurable results across blogs, white papers, case studies, infographics, and video scripts.

The role requires strong SEO knowledge, CMS proficiency, and exceptional storytelling with a

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Proven experience as a Content Marketing Strategist, Content Manager, or similar role.
• Demonstrated success in developing and executing effective content strategies that drive business results.
• Excellent understanding of SEO principles and content optimization techniques.
• Proficiency in CMS and analytics tools (e.g., Google Analytics).
• Exceptional writing, editing, and storytelling skills with a keen eye for detail.
• Strong project management and organizational abilities, with the capacity to manage multiple projects concurrently.
• Ability to work independently and collaboratively in a remote team environment.
• Experience with B2B marketing and lead generation strategies is a plus, especially for clients in regions like Rustenburg.

Responsibilities

• Develop and execute comprehensive content marketing strategies aligned with client goals and target audience needs.
• Conduct in-depth keyword research, topic ideation, and content gap analysis to inform content creation.
• Oversee the creation of various content formats, including blog posts, articles, white papers, case studies, infographics, and video scripts.
• Manage a content calendar and ensure timely delivery of high-quality content across multiple platforms.
• Implement content distribution and promotion strategies to maximize reach and engagement.
• Analyze content performance metrics and provide actionable insights for optimization.
• Collaborate with designers, writers, SEO specialists, and other team members to produce compelling content.
• Stay abreast of industry trends, best practices, and emerging content formats to maintain a competitive edge.

Skills

SEO & content optimization

CMS experience

Google Analytics

Content strategy

Copywriting & storytelling

Project management

Remote teamwork

B2B marketing

Education

Bachelor's degree in Marketing/Communications

Tools

CMS platforms

SEO tools

Data analysis tools

Job description

About the Role

Our client, a rapidly expanding digital agency, is looking for a visionary Content Marketing Strategist to join their remote team, with a focus on serving clients in and around Rustenburg. This role is ideal for a creative thinker with a data-driven approach to content creation and distribution. You will be responsible for developing and executing innovative content strategies that engage target audiences, build brand authority, and drive measurable results across various digital channels. The strategist will oversee the entire content lifecycle, from ideation and creation to promotion and analysis, ensuring alignment with client objectives and market trends. This is a fully remote position, offering flexibility and the opportunity to work with a diverse range of clients. The successful candidate will play a crucial role in shaping compelling narratives and delivering impactful content experiences.

Key Responsibilities

• Develop and execute comprehensive content marketing strategies aligned with client goals and target audience needs.
• Conduct in-depth keyword research, topic ideation, and content gap analysis to inform content creation.
• Oversee the creation of various content formats, including blog posts, articles, white papers, case studies, infographics, and video scripts.
• Manage a content calendar and ensure timely delivery of high-quality content across multiple platforms.
• Implement content distribution and promotion strategies to maximize reach and engagement.
• Analyze content performance metrics (e.g., traffic, engagement, conversions) and provide actionable insights for optimization.
• Collaborate with designers, writers, SEO specialists, and other team members to produce compelling content.
• Stay abreast of industry trends, best practices, and emerging content formats to maintain a competitive edge.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, English, or a related field.
• Proven experience as a Content Marketing Strategist, Content Manager, or similar role.
• Demonstrated success in developing and executing effective content strategies that drive business results.
• Excellent understanding of SEO principles and content optimization techniques.
• Proficiency in content management systems (CMS) and analytics tools (e.g., Google Analytics).
• Exceptional writing, editing, and storytelling skills with a keen eye for detail.
• Strong project management and organizational abilities, with the capacity to manage multiple projects concurrently.
• Ability to work independently and collaborate effectively in a remote team environment.
• Experience with B2B marketing and lead generation strategies is a plus, particularly for clients in regions like Rustenburg.

Benefits

As a fully remote position, our client offers significant flexibility in working hours and location. You will receive a competitive salary, opportunities for continuous professional development and learning, and access to state-of-the-art digital marketing tools. The company culture fosters innovation, collaboration, and autonomy. We provide a supportive environment where your contributions are valued, and you can grow your career without geographical constraints. Benefits include health insurance, paid time off, and a commitment to work-life balance, making this an attractive opportunity for experienced professionals.