Senior Content Strategist

Placements24; Vereeniging; On-site; ZAR 650,000 - 900,000; Full time

Benefits offered by this job

Competitive salary

Office in Vereeniging

Health benefits and retirement fund

Professional development opportunities

Job summary

Placements24 is actively seeking a Senior Content Strategist to join our editorial team in Vereeniging, Gauteng. The role focuses on developing and implementing content strategies that engage audiences, drive traffic, and support business goals across digital platforms.

You will conduct audience and keyword research, manage an editorial calendar, collaborate with design and product teams, and optimize content for SEO.

Qualifications

• Proven experience as Content Strategist/Content Manager or similar role with a strong portfolio of published work.
• Excellent writing, editing, and proofreading skills with attention to detail.
• Solid understanding of SEO principles and content optimization techniques.
• Experience using CMS and web analytics tools (e.g., Google Analytics).
• Experience conducting audience research and developing content strategies.

Responsibilities

• Develop and execute comprehensive content strategies aligned with business goals and audience needs.
• Conduct audience research, competitor analysis, and keyword research to inform planning.
• Create and manage a detailed editorial calendar for timely content delivery.
• Write, edit, and proofread blog posts, articles, website copy, social content, and newsletters.
• Optimize content for search engines to improve organic visibility and traffic.
• Collaborate with designers and videographers to produce multimedia content.
• Analyze content performance and make data-driven recommendations.
• Manage content distribution across channels including social, email, and partner platforms.
• Stay updated on industry trends and best practices in digital marketing and content strategy.

Skills

Writing

Editing

SEO understanding

Audience research

Content strategy

Project management

Analytical thinking

Collaboration

Education

Bachelor's degree in English/Journalism/Marketing/Communications

Tools

Google Analytics

CMS platforms

SEO tools

Job description

About the Role

Our client, a fast-paced digital media company, is seeking an experienced Senior Content Strategist to join their editorial team in Vereeniging, Gauteng. This role is responsible for developing and implementing content strategies that engage target audiences, drive traffic, and support business objectives across all digital platforms. You will conduct audience research, identify content gaps, and plan, create, and manage a content calendar that aligns with marketing goals and SEO best practices. The ideal candidate possesses exceptional writing, editing, and analytical skills, with a proven ability to translate complex information into compelling and accessible content. This is an on-site position, requiring your dedicated presence in our Vereeniging, Gauteng office to foster close collaboration with marketing, design, and product teams. We are looking for a strategic thinker who can elevate our client's brand voice and content presence.

Key Responsibilities

• Develop and execute comprehensive content strategies aligned with business goals and target audience needs.
• Conduct audience research, competitor analysis, and keyword research to inform content planning.
• Create and manage a detailed editorial calendar, ensuring timely delivery of high-quality content.
• Write, edit, and proofread various forms of content, including blog posts, articles, website copy, social media updates, and email newsletters.
• Optimize content for search engines (SEO) to improve organic visibility and traffic.
• Collaborate with designers, videographers, and other content creators to produce engaging multimedia content.
• Analyze content performance using web analytics tools and make data-driven recommendations for improvement.
• Manage content distribution across various channels, including social media, email, and partner platforms.
• Stay abreast of industry trends, emerging content formats, and best practices in digital marketing and content strategy.

Requirements

• Proven experience as a Content Strategist, Content Manager, or similar role, with a strong portfolio of published work.
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Solid understanding of SEO principles and content optimization techniques.
• Proficiency in using content management systems (CMS) and web analytics tools (e.g., "Google Analytics").
• Experience in conducting audience research and developing content strategies.
• Strong project management and organizational skills.
• Ability to work effectively in a collaborative, fast-paced environment.
• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• Experience with social media management tools is a plus.

Benefits

• Competitive salary commensurate with experience.
• Opportunity to shape content strategy for a dynamic digital media company.
• A collaborative and creative work environment located in Vereeniging, Gauteng.
• Comprehensive health benefits and retirement fund.
• Professional development opportunities and training budgets.
• Generous paid time off.