Content Marketing Strategist

Placements24; Gqeberha; Hybrid; ZAR 420,000 - 650,000; Full time

Benefits offered by this job

Competitive salary

Fully remote

Health insurance

Paid time off

Professional development

Job summary

Placements24 is seeking a creative Content Marketing Strategist for its fully remote team. You will develop and execute a comprehensive content strategy to attract, engage, and convert audiences, plus optimize content for search engines.

Collaborate with design, product and sales, manage editorial calendars, analyze performance with analytics, and drive improvements while staying current with industry trends.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• 3–5 years of experience in content marketing, copywriting, or digital strategy.
• Proven ability to create engaging and SEO-optimized content.
• Strong understanding of SEO principles, keyword research, and content distribution channels.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Excellent writing, editing, and storytelling skills with a portfolio to showcase work.

Responsibilities

• Develop and manage an editorial calendar aligned with marketing objectives and target audience needs.
• Create high-quality, engaging content including blog posts, articles, white papers, social media updates, and website copy.
• Implement SEO best practices to increase organic visibility and search engine rankings.
• Analyze content performance using web analytics tools and provide actionable insights for optimization.
• Collaborate with design, product, and sales teams to ensure content consistency and effectiveness.
• Stay abreast of industry trends, competitor content, and emerging digital marketing technologies.

Skills

Content Marketing

SEO

Copywriting

Analytics

CMS

Keyword Research

Education

Bachelor's degree in Marketing, Communications, English, Journalism, or related field

Tools

Google Analytics

CMS

Job description

About the Role

Our client is looking for a creative and data-driven Content Marketing Strategist to join their fully remote team. This role is responsible for developing and executing a comprehensive content strategy that attracts, engages, and converts target audiences. You will craft compelling narratives across various digital platforms, optimize content for search engines, and analyze performance to drive continuous improvement. This is a unique opportunity to shape the brand's voice and significantly impact marketing efforts from anywhere.

Key Responsibilities

• Develop and manage an editorial calendar aligned with marketing objectives and target audience needs.
• Create high-quality, engaging content including blog posts, articles, white papers, social media updates, and website copy.
• Implement SEO best practices to increase organic visibility and search engine rankings.
• Analyze content performance using web analytics tools and provide actionable insights for optimization.
• Collaborate with design, product, and sales teams to ensure content consistency and effectiveness.
• Stay abreast of industry trends, competitor content, and emerging digital marketing technologies.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.
• 3-5 years of experience in content marketing, copywriting, or digital strategy.
• Proven ability to create engaging and SEO-optimized content.
• Strong understanding of SEO principles, keyword research, and content distribution channels.
• Experience with content management systems (CMS) and analytics platforms (e.g., Google Analytics).
• Excellent writing, editing, and storytelling skills with a portfolio to showcase work.

Benefits

• Competitive salary and performance-based incentives.
• Fully remote work arrangement, offering maximum flexibility.
• Comprehensive health, dental, and vision insurance plans.
• Generous paid time off and holidays.
• Opportunities for professional development and attending industry conferences.