Digital Content Strategist

Placements24; Soweto; Hybrid; ZAR 420,000 - 660,000; Full time

Benefits offered by this job

Bonuses

Remote work

Professional development

Online team culture

Job summary

Placements24 is seeking a forward-thinking Digital Content Strategist for a fully remote role in South Africa. You will shape the content roadmap to align with marketing goals, audience needs, and SEO best practices, driving engagement and brand authority.

You will collaborate with SEO and social teams, manage multi-format content (articles, infographics, videos) and analyze performance to deliver measurable results in a supportive remote environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in developing and executing successful digital content strategies.
• Strong understanding of SEO principles and content marketing.
• Excellent writing, editing, and communication skills.
• Experience with CMS and web analytics tools.
• Ability to work independently in a remote setting.

Responsibilities

• Develop and implement a comprehensive digital content strategy that supports marketing objectives and enhances user engagement.
• Conduct audience research, keyword research, and competitor analysis to inform content creation and optimization.
• Plan, create, and manage a content calendar for various digital platforms, including website, blog, social media, and email.
• Oversee the creation of diverse content formats, such as articles, infographics, videos, and social media updates.
• Analyze content performance metrics (e.g., traffic, engagement, conversion rates) and provide insights for continuous improvement.
• Collaborate with SEO specialists, social media managers, and other marketing team members to ensure content reach and impact.

Skills

Content strategy

SEO

Copywriting

CMS

Web analytics

Remote collaboration

Education

Bachelor's degree in Marketing/Communications/Journalism

Tools

Google Analytics

CMS platforms

Job description

About the Role

Our client is seeking a forward-thinking Digital Content Strategist to join their fully remote team, focusing on developing and executing innovative content initiatives. You will be responsible for shaping the digital content roadmap, ensuring it aligns with marketing goals, audience needs, and SEO best practices. This role requires a blend of creativity, analytical thinking, and a deep understanding of content performance across various digital channels. You will play a key part in driving engagement, building brand authority, and achieving measurable results through compelling and strategic content, contributing to a collaborative and high-achieving remote work environment.

Key Responsibilities

• Develop and implement a comprehensive digital content strategy that supports marketing objectives and enhances user engagement.
• Conduct audience research, keyword research, and competitor analysis to inform content creation and optimization.
• Plan, create, and manage a content calendar for various digital platforms, including website, blog, social media, and email.
• Oversee the creation of diverse content formats, such as articles, infographics, videos, and social media updates.
• Analyze content performance metrics (e.g., traffic, engagement, conversion rates) and provide insights for continuous improvement.
• Collaborate with SEO specialists, social media managers, and other marketing team members to ensure content reach and impact.

Requirements

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Proven experience in developing and executing successful digital content strategies.
• Strong understanding of SEO principles, content marketing, and social media engagement.
• Excellent writing, editing, and communication skills with a keen eye for detail.
• Proficiency in content management systems (CMS) and web analytics tools (e.g., Google Analytics).
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.

Benefits

• Competitive remote salary and performance-based bonuses.
• Flexible remote working hours, promoting excellent work-life balance.
• Opportunities for professional development, certifications, and attending virtual industry events.
• A collaborative and supportive online team culture focused on innovation.
• The chance to shape the digital narrative for a growing organization.